Ford and Disney Gear Up to Reveal All-New Ford Bronco Family, Across ABC, ESPN, National Geographic and Hulu
Ford Motor Companywill reveal the all-new FordBronco lineup across Disney’s broadcast, cable, digital and streaming properties. On Monday, July 13, three custom 3-minute films will air on ABC, ESPNand National Geographic, in each network’s first commercial break in the 8:00 p.m. EThour. All three films will be available on demand on Hulu the following day
Academy Award-winning director and acclaimed cinematographer, photographer and professional climber,
Jimmy Chin, is collaborating with Disney CreativeWorks, Disney’s award-winning creative agency, to co-create network reveal stories with the Fordteam
Fordwill share additional content featuring the Bronco lineup’s capabilities and new features on its own social channels
Bronco fans can reserve their Bronco model for
$100each, starting Monday, July 13at 8:00 p.m. ETat ford.com
“Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s,” said
The Bronco reveal marks the first time Disney CreativeWorks, Disney’s award-winning creative agency, is deploying custom branded content, across multiple networks during prime time on
“At Disney, we take pride in creating culture and leveraging our unrivaled portfolio of brands to authentically and creatively tell stories during meaningful moments,” said
Here’s how each network’s custom film will reveal the all-new Bronco family:
Bronco will be featured in a 3-minute film starring country music singer
Kip Mooreduring “CMA Best of Fest,” the Country Music Association’s three-hour concert experience, airing Monday, July 13(8:00–11:00 p.m. ET).
- Bronco will be featured in a 3-minute film starring country music singer
- Film featuring a different Bronco model and professional climber Brooke Raboutou will air during “SportsCenter.”
Academy Award-winning director and acclaimed cinematographer, photographer and professional climber
Jimmy Chinwill spotlight another Bronco during “National Parks: Yosemite.” Additionally, Chin will judge a hashtag challenge contest and appear in an Instagram Story featuring the Bronco on NatGeo’s Instagram account.
- Academy Award-winning director and acclaimed cinematographer, photographer and professional climber
Tuesday, July 14, all three custom films will be available on demand on Hulu. The films will be available to viewers through interactive ad formats, and within a curated collection of outdoor and survival-themed content aligned with the Bronco lifestyle.
In addition to the films created for
ABC, ESPNand National Geographic, Fordalso will share additional special content with fans on its YouTube, Facebook, Instagram and Twitter channels starting at 8:00 p.m. ETon July 13– including additional details on the performance strengths of each new Bronco model.
- In addition to the films created for
Fans can reserve their Bronco model for
About Disney Media Networks
Disney’s Media Networks is the primary unit of The Walt Disney Company that contains the company’s vast array of television networks, cable channels, associated production and distribution companies, and owned and operated television stations across two divisions – Walt Disney Television (
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