Procter & Gamble and the IOC Announce an Extension to Their Worldwide Olympic Partnership Through to 2028
In a first-of-its-kind citizenship-driven partnership, P&G and
IOCpledge to take action to make progress in key areas: equality and inclusion, environmental sustainability and community impact
P&G and Team USAalso announce an extension of their partnership through the Olympic and Paralympic Games Los Angeles 2028
Good Fundestablished to grant support for athlete causes that are advancing important work against shared values
- Agreement encompasses global rights to the IPC and Paralympic Games for the first time
- At one-year-to-go mark, P&G launches new film series The Measure of Greatness, which celebrates Olympic and Paralympic athletes and hopefuls leading with love
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200722005262/en/
P&G: The Measure of Greatness (Photo: Business Wire)
“As a TOP Partner of the
As a global Partner, P&G will continue to support the Olympic and Paralympic Games Tokyo 2020, as well as the Olympic and Paralympic Winter Games Beijing 2022, the Olympic and Paralympic Games Paris 2024, the Olympic and Paralympic Winter Games Milano-Cortina 2026, and the Olympic and Paralympic Games Los Angeles 2028. The agreement also extends P&G’s long-standing partnership with
In line with the IOC’s mission of supporting athletes and putting them at the heart of the
The Measure of Greatness
In celebration of the one-year-to-go mark, and for the athletes facing an extended road to the Olympic Games Tokyo 2020, P&G has honored all existing athlete partnerships, extending many through 2021. Through a digital video series entitled The Measure of Greatness P&G will also highlight the stories of Olympic and Paralympic athletes and hopefuls from around the world who are stepping up to take meaningful action to serve their communities in 2020.
Pritchard continued: “While the world around us may have changed in the last few months, our purpose as an
Shining a light on Olympic and Paralympic athletes and hopefuls who have demonstrated what it means to inspire on and off the field of play, The Measure of Greatness tells the uplifting stories of athletes who have used this moment to step up to a different stage in service to others. From fighting on the front lines in the medical field against the COVID-19 pandemic, to lifting their voices for racial equality, to using their resources to direct medical equipment and food to those most in need, these athletes epitomize how people can lead with love during challenging times.
The Measure of Greatness digital film tells the inspiring athlete stories of the following Olympic and Paralympic athletes and hopefuls:
Kim Daybell, Great Britain, Paralympic Table Tennis: Kim was due to start training full time to prepare for Tokyobut instead returned to work full time as a medical SHO (senior house officer) managing COVID-19 patients in a Londonhospital. He has been working 40-60 hours each week in the hospital, while still staying mentally and physically fit for his continued journey on the road to Tokyo2020.
Simone Manuel, United States, Swimming: As the first Black woman to win an individual medal in Olympic swimming, Simone is an outspoken advocate for challenging racial stereotypes in competitive swimming and has consistently used her platform to educate her followers on how to be actively anti-racist, amplify Black voices and to encourage all people to dream big and beyond stereotypes. Since the outset of the COVID-19 outbreak, Simone has also used her platform to support organizations that connect the food insecure with much-needed meals.
Kento Momota, Japan, Badminton: Momota-san donated 10 percent of his prize money from his 2019 tournament winnings ( USD 50,000) to the Tokyo Medical Associationin support of COVID-19 relief efforts and helped in the donation of 200,000 masks to students and medical staff in Japan. He has also dedicated his time to mentoring youth badminton players, offering encouragement and motivation as they navigate this time away from sport.
Buisa, Canada, Rugby: Pam co-organized a peace rally for Black lives in Victoria, Canada, and is a prominent voice in the Canadian athletic community, encouraging others to engage in anti-racist work and equitable reconciliation. Additionally, Pam has joined forces with several women in her community to establish and fundraise for a COVID-19 relief fund for people in need on Vancouver Island.
“While the rescheduling of the
The Measure of Greatness can be viewed at: https://youtu.be/ZciNNbgXSIA
As part of the partnership, P&G will lend its expertise and thought leadership to the
Jiri Kejval, IOC Marketing Commission Chair, said: “This extension to our agreement with P&G is another clear sign of the enduring appeal of the Worldwide Olympic Partner program, as well as the commitment of our Partners to support and promote the Olympic values globally. By redistributing 90% of the revenues it generates, the
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks® and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com/ for the latest news and information about P&G and its brands.