Pampers® Continues to Support Premature Infants With Launch of New Diaper Innovation Designed to Protect Sleep and Promote Healthy Development
New Pampers® Preemie Swaddlers™ diapers minimize disruptions, delivering uninterrupted sleep for premature infants
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Sleep is critical for premature infants as it allows their bodies to grow and their brains to mature and develop. According to a recent studyii, diaper changes for a premature baby are considered as stressful as inserting a Catheter, Nasal CPAP or Heel prick. With up to 6 hours of absorbency, Pampers® Preemie Swaddlers™are carefully crafted to help minimize stressful diaper changes and outside disruptions, such as leakage. The new design also helps support natural positioning to keep preemies comfortable and asleep.
“When babies are in the womb, they have this natural and nurturing environment that allows them to develop, both physically and neurologically,” said
Ninety five percent of NICU nurses would recommend New Pampers® Preemie Swaddlers™ size P2 diapers. iii The new diapers include:
- Swaddlers Ultra Leakguards™ with dual-layered cuffs to lock in leaks
- Reversible Diaper Design with ComfortFit™ including soft, stretchy and re-attachable tabs for a customizable fit
- Breathable layers featuring thousands of micro-pores to keep air circulating and baby’s skin dry
- PREEMIEum softness to provide ultimate comfort for baby’s delicate skin
In addition to focusing on preemies’ development, these diapers were also made with their caregivers in mind. With NICU nurses giving diaper changes anywhere from 6 to 8 times a dayiv, Pampers knew bringing them into the design process was crucial to ensuring Pampers® Preemie Swaddlers™ was its most comfortable and gentle - yet still effective - diaper yet.
“As a category leader in the preemie space, it’s our job to evolve our products as the needs of our babies do,” said Schuetz. “It was therefore important for us to lean into NICU nurses’ knowledge while creating this product. As the ones that watch over these infants and ensure their growth and development is on track every single day, we knew leveraging their insights would be key. As part of our commitment to the healthy, happy development of baby, it includes being committed to those that serve them on a daily basis.”
Pampers® Preemie Swaddlers™ support up to 6 hours of absorbency for uninterrupted sleep for babies under 1800mg. They can be found in sizes P3 and P2 and are available in select hospitals across the
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i Based on sales of the newborn hospital diaper
ii Newnham CA, et. Al (2009) Measuring preterm cumulative stressor’s within the NICU: The neonatal infant stressor scale.
iii Based on
iv Sanchez, V, Maladen – Percy M, et al (2018. Improving Diaper Performance for Extremely Low-Birth-Weight Infants.