American Eagle Outfitters, Inc. Introduces OFFLINE™ by Aerie, a Fresh Take on Activewear Designed for Real Life
New OFFLINE sub-brand builds on strong category demand designed uniquely for Aerie
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200727005419/en/
“Health and wellness have always been at the core of Aerie’s mission as we’ve led the body positivity movement, inspiring and empowering women around the world to feel confident inside and out. OFFLINE’s unique take on active lifestyle products celebrates REAL life when some days you feel like you can take on the world and other days you need that extra push to get off the couch,” said
OFFLINE by Aerie will be available online at aerie.com with two retail store locations planned to open by the end of 2020.
The OFFLINE collection features an activewear assortment of leggings, bike shorts, tops, sports bras, fleece, bottoms and accessories. Signature products include:
- OG Legging: The legging that started it all. It’s the softest and easiest cotton, offered in high-waisted and mid-rise options. Your go to for class, work, brunch, couch surfing, coffee, repeat.
- Real Me Legging: Our #1! This legging feels like the real you with soft support and a weightless touch. Your go-to, do-everything, go-everywhere legging.
- OTT Fleece Hoodie: Luxe meets movement in our over the top, buttery soft fleece. Seriously comfy and ready to move.
- Goals Legging: No center front seam and the most booty support. For flexing those muscles and hitting the gym.
Real Me fabric now in new silhouettes!
- Real Me Tank: Soft support and a weightless touch in our new tank silhouette! Added shelf for extra support.
- Real Me Strappy Back Bra: Feminine strappy back detail, long line body and removable pads.
- The Hugger Legging: The support you need and the cozy you can’t beat. These leggings have pockets and are brushed inside and out for extra warm and cozy feels.
The sub-brand also continues Aerie’s commitment to responsibly sourced styles, which are reflected through the REAL Good™ badge, an icon that identifies products made from more sustainable raw materials including recycled fabrics. It also designates products manufactured in a factory that meets expectations for AEO’s Water Leadership Program, an initiative that focuses on water reduction and water recycling, in keeping with the company’s ongoing commitment to sustainability.
Aerie is a lifestyle brand offering intimates, apparel, activewear and swim collections. With the #AerieREAL™ movement, Aerie celebrates its community by advocating for body positivity and the empowerment of all women. Aerie believes in inspiring customers to love their real selves, inside and out. Retouching-free since 2014. Visit www.aerie.com to learn more. Let the Real You Shine®.