Seasoned industry executive to lead marketing and client experience for financial services provider with iconic American brand
In this role, Weaver will oversee and align all marketing, digital, and insights and analytics efforts to advance business objectives and grow the strategic value and positioning of the company through deeper client engagement and an enhanced end-to-end client experience. This includes implementing programs to advance the company’s holistic approach to helping clients reach their goals allowing more Americans to face the future with confidence.
“Under Connie’s leadership, we will further Equitable’s important mission to help our clients, especially in this time of great change,” said
“As we write the next chapter in Equitable’s long and distinguished history, I look forward to the integral role our company will play in re-envisioning what retirement can mean for millions of Americans,” said Weaver. “We have a tremendous opportunity to deliver on Equitable’s mission and help our clients pursue long and fulfilling lives.”
Weaver brings decades of business strategy and marketing experience, having held senior leadership positions across several prominent brands and companies. Most recently, she served as the Senior Executive Vice President and Chief Marketing Officer for TIAA, where she oversaw the transformation of the company’s marketing strategy, digital experience and brand. Prior to that, Weaver was Senior Vice President and Chief Marketing Officer at The
Equitable, a subsidiary of
Equitable is the brand name of the retirement and protection subsidiaries of