Apple Introduces Eighth-generation iPad with a Huge Jump in Performance
Featuring the A12 Bionic with Neural Engine, the most popular iPad model delivers an even more powerful experience
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The eighth-generation iPad features the powerful A12 Bionic with the Neural Engine, a beautiful 10.2-inch Retina display, and so much more. (Photo: Business Wire)
“We’re excited to offer customers an even faster and more powerful experience with the eighth-generation iPad,” said
A12 Bionic with Neural Engine Delivers the Most Powerful Entry iPad Experience Ever
The eighth-generation iPad with the A12 Bionic chip delivers a huge leap in performance, with 40 percent faster CPU performance and twice the graphics capability.2 This makes the new iPad up to two times faster than the top-selling Windows laptop, up to three times faster than the top-selling Android tablet and up to six times faster than the top-selling Chromebook. For the first time on iPad, A12 Bionic introduces the Neural Engine for next-level machine learning capabilities, including people occlusion and motion tracking in augmented reality (AR) apps, enhanced photo editing, Siri® performance, and more.
In combination with A12 Bionic, the power of iPadOS®, and
Distinct iPad Experience with iPadOS 14
iPadOS 14 is available beginning
iPadOS 14 also brings Scribble to iPad, allowing
iPadOS 14 makes the iPad experience even more distinctive and powerful in other ways, including:
- All-new compact designs for incoming FaceTime® and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
- Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
- New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
- Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.
Most Environmentally Friendly, Most Advanced iPad Lineup Ever
The new eighth-generation iPad is designed to be environmentally friendly and supports Apple’s plan to become carbon neutral by 2030. iPad uses a 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board, remains free of harmful substances, is highly energy efficient, and uses wood fiber packaging that is recycled or comes from responsibly managed forests.
The new eighth-generation iPad joins the new iPad Air®, the powerful iPad Pro®, and iPad mini® to form the most advanced iPad lineup ever. With support for
Pricing and Availability
The new iPad (8th generation) is available to order starting today on apple.com and in the
Apple Storeapp in more than 25 countries and regions, including the US. iPad will be available beginning Friday, September 18, with a starting price of $329(US) for the Wi-Fi model and $459(US) for the Wi-Fi + Cellular model, and comes in silver, space gray, and gold finishes in 32GB and 128GB configurations.
iPadOS 14, the powerful operating system designed specifically for iPad, ships for free with the new eighth-generation iPad and new iPad Air and will be available as a free software update
Wednesday, September 16, for all iPad Pro models, iPad Air 2 and later, iPad 5th generation and later, and iPad mini 4 and later.
ApplePencil (1st generation), available for purchase separately, is compatible with iPad (8th generation) for $99(US).
Smart Keyboard™ for iPad is available for purchase separately for
$159(US) with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.
Smart Covers for iPad are available for
$49(US) in black, white, and three new seasonal colors including deep navy, cyprus green, and pink citrus.
Education pricing for institutions purchasing directly from
Apple, including schools and universities, is available starting at just $299(US) for iPad (8th generation). Education pricing for individuals, including current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels, is available for $309(US) for iPad (8th generation). The first-generation ApplePencil is also available for $89(US) and Smart Keyboard for $149(US). For more information, visit apple.com/us-hed/shop.
AppleOne is the easiest way to get many Applesubscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for AppleOne starting this fall.
For a limited time, customers who purchase a new iPad, iPhone,
AppleTV, Mac, or iPod touch can enjoy one year of AppleTV+ for free.5
Customers looking for convenient, contactless service are able to find many of the same shopping and support services from apple.com. Customers can chat with an
AppleSpecialist and get shopping help, choose monthly financing options, trade in eligible devices, and get Genius® support and no-contact delivery. In-store pickup is also available. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available at their local store.
Customers in the US can trade in their eligible device for an
AppleGift Card or credit toward their purchase. If the device isn’t eligible for credit, Applewill recycle it for free.6
When customers buy online from
Apple, they can make iPad their own with free engraving.
Customers in the US who buy directly from
Applecan choose AppleCard™ monthly installments, to pay for their iPad over 12 months, interest-free and get 3 percent Daily Cash™ back all upfront. Customers who choose to pay in full with their AppleCard also get 3 percent Daily Cash back.
- Customers can extend their limited warranty with AppleCare+ and get 24/7 priority access to technical support.
Every customer who buys iPad from
Applecan enjoy a free Online Personal Session with an AppleSpecialist to help them explore and discover all the amazing things they can do with their new iPad.
1Battery life depends on device settings, usage, and other factors. Actual results may vary.
2Performance claims compared to the previous-generation device.
3Accessories sold separately.
4Network speeds are dependent on carrier networks.
5This special offer is good for three months after the first activation of the eligible device. One subscription per Family Sharing group. Plan automatically renews until cancelled. Restrictions and other terms apply; visit apple.com/promo for more information.
6Trade-in values vary based on the condition, year, and configuration of your trade-in device, and may also vary between online and in-store trade-in. You must be at least 18 years old. Offer may not be available in all countries. In-store trade-in requires presentation of a valid, government-issued photo ID (local law may require saving this information). Additional terms from
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