Company Announcements

As Americans Grow Tired of Emptying the Dishwasher, Progresso Introduces the Perfect No-Mess Meal Option: Progresso Toppers™

Progresso’s most recent addition to its portfolio – Progresso Toppers™– is a delicious, portable option, with extra crunch and more flavor

MINNEAPOLIS--(BUSINESS WIRE)--Sep. 22, 2020-- Over the last six months, Americans are preparing more food at home than ever. This increase in at-home food preparation has led to an unwanted side effect: more dishwashing. According to a recent survey from Progresso Toppers™, two out of five parents are using their dishwasher more often and half (47%) claim they constantly have dirty dishes in the sink since the pandemic began. In addition, half of all Americans (50%) admit they prefer to make meals that don’t require cooking to avoid doing dishes afterwards.1

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Progresso Toppers™ are a new, no-mess way to enjoy Progresso's classic soups with tasty toppings for an extra crunch. (Photo: Business Wire)

Progresso Toppers™ are a new, no-mess way to enjoy Progresso's classic soups with tasty toppings for an extra crunch. (Photo: Business Wire)

Well, say hello to Progresso Toppers™, an all-new way to enjoy your favorite soups without creating a mess in the kitchen. Progresso Toppers allow you to enjoy our classic soups with tasty toppings for an extra crunch. From oyster crackers to tortilla strips, our curated toppings add a new, exciting texture to old favorites. Easy to make in minutes by microwaving, stirring and adding your Toppers™, these all-in-one tubs are delicious, fit conveniently into your schedule and use the finest quality ingredients.

“We know families are preparing more food than ever at home in these past six months,” said Chris Borges, senior brand manager for Progresso at General Mills. “So, we wanted to share an easy meal solution for consumers working at home, parents who are busy with kids and people who are looking for something that’s delicious without the mess. With this new offering, Progresso is excited to offer our classic soups with tasty toppings for an extra crunch, that’s big on flavor when you’re short on time.”

Like all of Progresso’s products, Progresso Toppers are made with the best ingredients, prepared with care and full of flavor. Progresso Toppers are available in five varieties: Chicken Noodle with Oyster Crackers, Tomato Basil with Cheddar Crackers, Broccoli Cheese with Oyster Crackers, Loaded Potato with Fried Onion Strings and Chicken Tortilla with Tortilla Strips. They are currently available on shelves in select retailers Nationwide. Visit progresso.com to learn more.

About General Mills

General Mills is a leading global food company whose purpose is to make food the world loves. Its brands include Cheerios, Annie's, Yoplait, Nature Valley, Häagen-Dazs, Betty Crocker, Pillsbury, Old El Paso, Wanchai Ferry, Yoki, BLUE and more. Headquartered in Minneapolis, Minnesota, USA, General Mills generated fiscal 2020 net sales of U.S.$17.6 billion. In addition, General Mills’ share of non-consolidated joint venture net sales totaled U.S.$1.0 billion.

1 The survey was conducted by YouGov, from Aug 19thAug 20th among 1,254 nationally representative consumers with a margin of error of +/-2.77.

Marin Seifert
Marin.Seifert@ketchum.com
347 254 2578

Source: General Mills

Marin Seifert
Marin.Seifert@ketchum.com
347 254 2578