605 Signs Measurement and Analytics Deal with Walmart
Deal Broadens Existing Relationship to Support
“Walmart is widely recognized for their efforts to attract consumers across all of their brands with a focus on providing value and choice,” said
“605 has been an outstanding collaborator with
605 PLATF0RM is a web-based application that enables advanced measurement and analysis of TV programs and advertisements across linear, over-the-air, DVR and set-top box VOD. It capitalizes on 605’s multi-source TV dataset comprised of set-top box and smart TV viewership data covering more than 21 million households in
605 PLATF0RM’s easy to understand, web-based dashboard supports planning, posting, measuring and analyzing programming or advertisements based on demographic, intent, psychographic, purchase or CRM audience segmentation. PLATF0RM empowers customers to move beyond the existing limitations in measurement by allowing them to analyze all time-shifted viewership across live, DVR and STB VOD – covering recent viewership or going as far back as two years.
605 PLATF0RM is currently used by wide range of brands, agencies and programmers, including Discovery and AMC Networks, for advanced TV planning, measurement and analytics.
For more information about 605 PLATF0RM, visit 605.tv.
605 is an independent TV measurement and analytics firm that offers advertising and content measurement, full-funnel attribution, media planning, optimization and analytical solutions on top of our deterministic TV viewership dataset covering more than 21 million households across all 210 U.S. markets. 605’s multi-source viewership dataset offers whole-home TV viewing visibility by combining the best attributes of set-top box and ACR data. 605 is unique in that its multi-source viewership dataset supports 100 percent deterministic audience data activation at the household level while being reportable second by second with currency grade national and local projections methodologies, all in a privacy compliant manner.
605 is a leader in the advertising data technology industry with respect to viewing data and its methodology and protocol development, system performance and customer support expertise. An independent audit and review performed by