PVH Corp. Announces New Appointments to Board of Directors
“PVH is pleased to welcome
Peterson is responsible for the Customer Strategy, Consumer Insights and Research, Experience Design and Membership/Loyalty for Best Buy, playing an instrumental role in building out its digital presence to align with new consumer behaviors. She has a proven track record of delivering strong consumer engagement fueled by strategic marketing, cross-channel experiences and brand positioning. Her career has been entirely focused in retail, first at Target Corp. and then in several leadership roles at Best Buy, including Chief Marketing Officer and President of E-Commerce.
With over 25 years of experience in the media and entertainment industry, George has demonstrated his deep understanding of how an iconic brand grows with its audience in the context of changing distribution, culture, lifestyles and preferences. Now driving the development of CBS’ core assets, George previously served in several senior executive positions that spanned creative, business and operational roles at NBCUniversal. Most recently, he was Vice Chairman,
The appointments of Peterson and Cheeks are effective
The addition of Peterson and Cheeks is part of the refreshment process undertaken by the Board of Directors, as supported by the Board’s
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ABOUT PVH
PVH is one of the most admired fashion and lifestyle companies in the world. We power brands that drive fashion forward – for good. Our brand portfolio includes the iconic
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Treasurer and Senior Vice President, Business Development and Investor Relations
(212) 381-3502
investorrelations@pvh.com
Source:
Dana Perlman
Treasurer and Senior Vice President, Business Development and Investor Relations
(212) 381-3502
investorrelations@pvh.com