Company Announcements

America's Tallest Digital Holiday Tree Returns to Denver for Second Year

DENVER, Dec. 2, 2020 /PRNewswire/ -- For the second year in a row, Denver tourism officials and community partners kicked off the holiday season with The Mile High City's newest and brightest holiday tradition, The Mile High Tree, presenting sponsor Modelo®. The spectacular art installation – which moved to a new location in the heart of downtown Denver this year – features dynamic light shows set to holiday music from various cultures, all displayed on the country's tallest pixel LED tree.

The attraction, which made its debut last year, will light up downtown Denver in its new location on the 16thStreet Mallat Welton Street through January 2, 2021. Weekly, from Thursday through Saturday (and some Sundays), visitors can step inside the free 110-ft tall immersive art installation – the largest of its kind in North America – to enjoy the five-minute lights and holiday music shows. From Sundays through Wednesdays, visitors can still enjoy the tree's programming, safely from a distance. Of course, organizers are keeping visitors' safety a top priority with social distancing measures, mask requirements and limited capacity.

The seven-story tall, 39-foot diameter conical structure is part of Denver's Mile High Holidays, the city's annual celebration of the holiday season featuring several spectacular light displays, holiday markets, local shopping, festive events, hotel deals and more. Details about the Mile High Tree's programming, as well as safe holiday happenings throughout the city, can be found at Information on safety protocols and measures can be found in VISIT DENVER'sClean & Safe Resource Guide; and full details about Denver's Coronavirus mandates, recommendations and resources can be found on the City & County of Denver's website.

Created by Spain-based ILMEX Illumination, part of Ximenez Group, a world-leading firm in artistic and decorative lighting, the tree presents a series of dynamic, pre-programmed lighting and music experiences throughout the evening using pixel mapping technology through 60,000 LED lights. ILMEX is globally renowned for creating decorative lighting productions in cities throughout the world including London, Milan, Brussels, Dubai, Tokyo, Madrid, Moscow, Bogota, Perth, New York and Montreal. The company behind the lighting design for the Mile High Tree, presenting sponsor Modelo® is Madrid-based Brut Deluxe, which has created lighted art installations across the globe.

About VISIT DENVER, The Convention & Visitors Bureau
Celebrating 111 years of promoting The Mile High City, VISIT DENVER is a nonprofit trade association that contracts with the City of Denver to market Denver as a convention and leisure destination, increasing economic development in the city, creating jobs and generating taxes. A total of 17.7 million visitors stayed overnight in Denver in 2019, generating $6 billion in spending, while supporting more than 60,000 jobs, making Tourism one of the largest industries in Denver. Learn more about Denver on the VISITDENVER website and at TOURISMPAYSDENVER or by phone at 800 2 Denver. Denver International Airport (DEN; connects The Mile High City to more than 200 destinations worldwide. Follow Denver's social media channels for up-to-the-minute updates at:;;; and

About Modelo®
Born in 1925 in the small town of Tacuba, Mexico, Modelo has been bringing distinctive high-quality beer to people ever since, including Modelo Especial®, Modelo Negra®, Modelo Chelada Especial™, Modelo Chelada Tamarindo Picante™, Modelo Chelada Limón y Sal™ and Modelo Chelada Mango y Chile™. As the #1 imported beer in the U.S., Modelo Especial recently surpassed 100MM cases sold in 2018. The Modelo family of beers are exclusively brewed, imported and marketed for the U.S. by Constellations Brands. Drink responsibly. Imported by Crown Imports, Chicago, IL

About Constellation Brands
Constellation Brands (NYSE: STZ and STZ.B), a Fortune 500® company, is a leading international producer and marketer of beer, wine and spirits with operations in the U.S., Mexico, New Zealand, and Italy. Constellation is the No. 3 beer company in the U.S. with high-end, iconic imported brands such as the Corona and Modelo brand families and Pacifico. To learn more, follow us on Twitter @cbrands and visit


Jesse Davis, VISIT DENVER: (720) 417-9621 or

Ashley Geisheker, VISIT DENVER: (303) 854-7767 or 


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SOURCE VISIT DENVER, The Convention & Visitors Bureau