CitiDirect BE® Earns Top Ranking in Greenwich Associates Study
Citi Achieves Top Ranking for Fifteenth Consecutive Year
The annual survey, one of the most recognized benchmarking studies in the institutional banking space, assesses the key features and functionality that define "Best of Breed" digital banking platforms. It includes more than 50 evaluation factors and some 1600 sub-criteria, spanning from cross-product integration and navigability to online support and education to user administration and fraud prevention.
Greenwich Associates’ evaluation of Citi’s capabilities encompassed its entire portfolio of integrated digital institutional banking solutions, including the CitiDirect BE banking platform and CitiDirect BE Mobile; CitiConnect® connectivity suite, including SWIFT, file sharing, API and ERP integration solutions; CitiFX Pulse; and supporting services, such as digital onboarding. This year’s evaluation also included over 200 new criteria spanning areas such as multibank capabilities, supply chain services, virtual account capabilities and active investment services.
“We continue to invest heavily in new capabilities and enhance existing solutions, which have been invaluable to our clients during this pandemic year. Receiving top rankings in the Greenwich Associates Digital Banking Benchmarking study is a testament to our commitment to investing in innovation to deliver market-leading solutions,” said Tapodyuti Bose, Global Head of Digital Channels and Data, with Citi Treasury and Trade Solutions. “A key factor in achieving these goals is engaging clients in our innovation process, and we are proud to share this award with them. Co-creating with clients, strategic fintech partners and industry associations, enables us to develop new features and services that help our clients manage and simplify their operations in new ways, while also providing them the flexibility to respond to the shifting digital demands of their businesses – both today and in the years to come.”
Citi Treasury and Trade Solutions (TTS) helps enable our clients' success by providing an integrated suite of innovative and tailored cash management and trade finance services to multinational corporations, financial institutions and public sector organizations across the globe. Based on the foundation of the industry's largest proprietary network with banking licenses in over 90 countries and globally integrated technology platforms, TTS continues to lead the way in offering a comprehensive range of digitally enabled treasury, trade and liquidity management solutions.
Citi, the leading global bank, has approximately 200 million customer accounts and does business in more than 160 countries and jurisdictions. Citi provides consumers, corporations, governments and institutions with a broad range of financial products and services, including consumer banking and credit, corporate and investment banking, securities brokerage, transaction services, and wealth management.