Crest and Oral-B Advance Healthy Oral Care Habits in the U.S. Through Access, Education and Innovation
P&G Oral Care Brands aspire to enable all Americans to have a healthy smile
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At Crest and Oral-B, we aspire to establish healthy oral care habits for a lifetime and enable all Americans to have a healthy smile. (Photo: Business Wire)
“Crest and Oral-B are on a mission to unlock the life-changing power of healthy oral care habits, because everyone deserves a healthy smile,” said
The brands’ efforts will focus on enabling access to dental products and services, education, and product innovation that deliver better outcomes for people and the planet.
Promoting Healthy Smiles Through Access
Crest and Oral-B aspire to enable 100% of Americans to have access to oral care products, oral health education and dental care. In 2020, Crest and Oral-B donated more than
Limited access to dental care and oral health issues cause children to lose 34 million school hours each year, according to the
Encouraging Healthy Smiles Through Education
Crest and Oral-B are committed to furthering healthy habit education through dental professionals and with our brand voices to establish healthy oral care habits for a lifetime.
The brands have provided more than
Advancing Healthy Smiles Through Products and Innovation
Crest and Oral-B design products and solutions that enable effective oral care results and inspire responsible consumption to support a healthy planet.
For better oral health results, it is important to choose high-performing products.
- Brush with an Oral-B electric toothbrush. It improves gum health by removing up to 100% more plaque than regular manual toothbrushes.
Toothpaste matters, too. Unlike standard toothpaste, Crest Gum &
Pro-Healthtoothpaste neutralizes bad bacteria to improve gum health.
- Complete your oral care routine with floss and rinse. In a clinical study, 100% of patients with unhealthy gums saw improvement in gum health when using Oral-B iO, Crest Gum Detoxify, Glide Floss and Crest Pro-Health Multi-Protection Rinse together.
The brands are designing out waste and re-shaping the future of product and packaging. For example, Oral-B Clic manual toothbrush with replaceable brush heads uses 60% less plastic, Crest is converting to recyclable toothpaste tubes by 2025, and both Crest and Oral-B already have an alternative recycling program to make it easy for consumers to give their used products new life. Better habits for the planet also require responsible sourcing and manufacturing. Crest and Oral-B localized manufacturing in the
These actions are rooted in the P&G global Oral Care platform “Healthy Smiles. Healthy Lives. Healthy Planet.” and will contribute to the Company’s goal to educate and enable 2 billion people to adopt healthy oral care habits by 2030.
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.