Secret Launches Breakthrough in Underarm Skin Health With DERMA+ Antiperspirant
A Decade in the Making – Secret DERMA+ Antiperspirant Addresses Common Consumer Underarm Skin Woes of Irritation and Discoloration
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A Decade in the Making – Secret DERMA+ Antiperspirant Addresses Common Consumer Underarm Skin Woes of Irritation and Discoloration (Photo: Business Wire)
A formula a decade in the making, Secret DERMA+ Antiperspirant was designed in response to research that showed 40% of women experience noticeable underarm shave irritation1 . That same research demonstrated that 60% of women want skincare benefits in their antiperspirant and deodorant products2. With these women in mind, Secret ushers in the next frontier in underarm care by combining superior sweat and odor protection with skincare-inspired ingredients such as coconut oil, aloe and vitamin C.
“Visibly healthier, smoother underarm skin is at the heart of Secret DERMA+ Antiperspirant’s innovation,” said
Secret DERMA+ Antiperspirant’s innovation extends to its unique packaging as well. Its first-of-its kind squeeze tube packaging is different from the standard deodorant stick and has a rounded, soft-touch applicator designed to minimize friction points against the skin, making the application experience as smooth as the formula itself. To apply, simply give the tube a light squeeze and apply directly to your underarms.
“We talked to hundreds of women of color who also want a solution for underarm skin discoloration,” shared Dr.
Secret DERMA+ Antiperspirant is accredited by the
Now available at mass retailers nationwide for
Secret® was the first antiperspirant brand designed specifically for women, and for the past 60 years, Secret® has been on the forefront of women’s lives, leading with innovation designed to provide superior odor and wetness protection. Through the years, the brand has proudly supported women’s advancement and equality through its campaigns and communications. Its latest campaign, “All Strength, No Sweat,” is a continuation of this commitment to women, celebrating those who boldly challenge the status quo, push through barriers and stand up for what they believe in, without “sweating” the obstacles that may come their way. Secret® challenges women everywhere to be all strength, no sweat.
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