Prudential adds Wellthy, a service for caregivers, to its financial wellness portfolio
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Prudential1 (NYSE: PRU) is partnering with Wellthy, a leading provider in the caregiving space, to incorporate Wellthy’s suite of digital and concierge caregiving services into Prudential’s financial wellness offering. These services will help employers relieve the caregiving burden impacting their employees.
The new partnership will enable Prudential to offer no-cost access to Wellthy’s digital caregiving tools, such as educational content, digital care plan creation, storage of digital caregiving documents (e.g., prescriptions, medical records, wills, etc.), access to a shared calendar to track appointments, and the ability to establish a group caregiving discussion.
Wellthy’s caregiving services complement employee assistance programs by providing individuals with a digital platform to organize and manage caregiving activities, along with the option of concierge services that provide hands-on support to help relieve their caregiving burden and save them hours every week.
For example, employers will have the option to pay or enable their employees to pay for a dedicated Care Coordinator to help individuals manage the logistical and administrative tasks of caring for loved ones on a family’s behalf, including:
- Sourcing and vetting in-home aides and child care providers.
- Evaluating insurance coverage for home safety modifications.
- Setting up meal delivery services.
- Identifying in-network physical therapy providers.
- Arranging transportation to/from appointments.
- Setting up calendars for appointment management.
- Assisting with financial claims and billing support (e.g., liaising between medical providers, hospital and Medicare).
- Researching local elder care attorneys specialized in estate planning.
Prudential will also partner with employers to provide referrals to employees during critical moments that matter (e.g., leave of absence, birth of a new child, illness of elderly relatives) to optimize employee usage of Wellthy’s caregiving resources.
“The COVID-19 pandemic has blurred the lines between work and home. It has pushed many employees into multiple and sometimes new caregiving roles that impact their ability to balance work, home and the needs of their loved ones. This balancing act is creating additional pressure on an already challenged caregiving system,” said
For employers, the benefits of investing in caregiver support are also clear. Caregiving costs employers several thousand dollars per caregiving employee per year—on lost productivity, absences, and talent retention.
“Well before the pandemic, caregiving was a serious challenge for so many Americans and we’ve remained steadfast in our commitment to lift the burden off caregivers,” said
Learn more about Prudential Financial Wellness
Wellthy is a caregiving concierge service for families with chronic, complex and ongoing care needs. Wellthy offers a robust caregiving platform and personalized support to help families tackle the logistical and administrative tasks of caring for the ones they love, including themselves. For more information, please visit wellthy.com.
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