Pinnacle Earns 27 Greenwich Excellence and Greenwich Best Brand Awards
Research shows measurably distinctive service will lead to growing market share
“We’ve said for 20 years that our model, which is focused on people, service and advice, sets us apart, and 2020 showed its true power,” said
Read more from Turner on the links between distinctive service and financial results and how 2020 proved the Pinnacle model at PNFP.com.
Greenwich Best Brand Awards are based on interviews with more than 23,000 small business and middle market business leaders about experiences with their bank. Of more than 600 banks evaluated, only 13 were found to have a measurably distinctive brand among small businesses, and 13 among middle market companies. Pinnacle was one of only five banks nationwide that swept all four Greenwich Best Brand Awards for Trust and Ease of Doing Business, which are widely recognized as the keys to client satisfaction, loyalty and long-term relationships.
Greenwich Best Brand Awards for Middle Market Banking (
- Best Brand – Ease of Doing Business
- Best Brand – Trust
Greenwich Best Brand Awards for Small Business Banking (
- Best Brand – Ease of Doing Business
- Best Brand – Trust
Pinnacle’s 23 Greenwich Excellence Awards were nearly evenly split between small business and middle market banking and represent clients’ feelings about their financial advisors and the firm as a whole. Of the awards, 15 are national honors and eight are regional, with Pinnacle winning every regional category in the South.
Greenwich Excellence Awards for Middle Market Banking (
- Overall Satisfaction
- Likelihood to Recommend
- Overall Satisfaction with Relationship Manager
- Relationship Manager Proactively Provides Advice
- Overall Satisfaction – Cash Management
- Customer Service – Cash Management
- Ease of Product Implementation – Cash Management
-
Overall Satisfaction (
South Region ) -
Likelihood to Recommend (
South Region ) -
Relationship Manager Proactively Provides Advice (
South Region ) -
Overall Satisfaction – Cash Management (
South Region )
Greenwich Excellence Awards for Small Business Banking (
- Overall Satisfaction
- Likelihood to Recommend
- Overall Satisfaction with Relationship Manager
- Relationship Manager Proactively Provides Advice
- Overall Satisfaction – Cash Management
- Customer Service – Cash Management
- Ease of Product Implementation – Cash Management
- Product Capabilities – Cash Management
-
Overall Satisfaction (
South Region ) -
Likelihood to Recommend (
South Region ) -
Relationship Manager Proactively Provides Advice (
South Region ) -
Overall Satisfaction – Cash Management (
South Region )
“Many small businesses felt like they fell to the back of the queue while their banks focused attention on larger clients,” said
According to
“Every person at this firm has a heart to serve and will do right by the client every chance they get, because we’ve designed Pinnacle to support it,” Turner said. “They have the freedom to make decisions and the tools to see them through, all supported by a culture based on doing the right thing. As the research from
This is Pinnacle’s 111h year of earning Greenwich Excellence and Greenwich Best Brand Awards.
Pinnacle owns a 49 percent interest in
The firm began operations in a single location in downtown
Additional information concerning Pinnacle, which is included in the Nasdaq Financial-100 Index, can be accessed at www.pnfp.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20210216005351/en/
(615) 743-8219
joe.bass@pnfp.com
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