LexisNexis Insurance Demand Meter Reports Growth in U.S. Auto Insurance Q4 Shopping Activity
Shopping activity is hot, but conversion appears tricky
The auto insurance shopping quarterly growth rate averaged 4.7% in Q4, ending the year relatively high at 10.9%. New business growth also increased from the end of the previous quarter to 3.9%, yet the year-over-year growth rate for the quarter was 0.6%, lagging behind shopping activity.
"Considering all the events that shaped 2020, the fact that the market had some growth is a great benchmark for 2021," said
Gap remains between insured and uninsured shopping
Although both the insured and uninsured segments experienced an uptick in December, shoppers with existing insurance grew 15.1% while those who were uninsured declined -7.6%. With COVID-19 stimulus packages distributed, 2020 concluding rates indicate early signs of an uptick in the uninsured shopper segment heading into 2021, which aligns with the trends we saw earlier in the year with the Q2 stimulus payouts.
Additional key insights from Q4 include:
- Shopping patterns by age normalized: While Q3 growth rates for all age groups stabilized within a few percentage points of each other for the first time, in November growth rates by age group began to shift back toward historical patterns. Q4 ended with those ages 66+ re-emerging as the most active shoppers.
- Shopping with Exclusive Agents: Growth in the exclusive agent channel began to emerge with the initial COVID-19 shutdowns in March, and it continued to strengthen and outperform other distribution models throughout 2020, ultimately ending the year with +16% growth.
"It's promising for the industry to see that the latest round of stimulus checks are enabling Americans to get back on the road and we're cautiously optimistic that as the COVID-19 vaccines are more broadly administered a return to normalcy may be possible. With early discussion of additional stimuli, we look forward to continuing to examine the trends and identifying new opportunities of
About the LexisNexis Insurance Demand Meter
The LexisNexis Insurance Demand Meter is a quarterly analysis of shopping volume and frequency, new business volume and related data points.
To download the latest Insurance Demand Meter, click here.
LexisNexis® Risk Solutions harnesses the power of data and advanced analytics to provide insights that help businesses and governmental entities reduce risk and improve decisions to benefit people around the globe. We provide data and technology solutions for a wide range of industries including insurance, financial services, healthcare and government. Headquartered in metro Atlanta,
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