Supporting Athletes On and Off the Field Takes Center Stage in P&G’s Olympic Games Tokyo 2020 Campaign
- Inspired by both the achievements and positive actions of real Olympic and Paralympic athletes, P&G debuts two new films for the Olympic Games Tokyo 2020 – “Love Leads to Good” and “Your Goodness is Your Greatness”
Good Fundawards more than $500,000in grants to the charitable causes supported by Olympic and Paralympic athletes
- New “Good is Gold” film series tells the moving stories of athletes working to take action against bias and inequality
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210505005350/en/
Supporting Athletes On and Off the Field Takes Center Stage in P&G’s Olympic Games Tokyo 2020 Campaign (Photo: Business Wire)
Launched today, the short film “Love Leads to Good” celebrates the important role all parents have in raising their children to be good. It is in those quiet moments of teaching over a lifetime that develop a child into a champion – as an athlete – and as a human being. This film depicts how the choice to take action to be a good person reflects the lessons we’ve been taught by those who love us. Often these lessons lead to the moments that shine brightest – even on the Olympic stage: displays of respect and good sportsmanship, extending kindness to our rivals, and perseverance in the face of adversity.
In celebration of the athletes who show their goodness on and off the field of play, P&G also launched the film “Your Goodness is Your Greatness.” Narrated from the perspective of proud parents, the film features Olympic and Paralympic athletes who are leading with love and showing the world that the true measure of greatness is goodness.
“Over the past decade, we have been honored and humbled to tell the stories of amazing athletes and the families who have supported them on the journey to achieving their Olympic and Paralympic dreams,” said P&G Chief Brand Officer,
“Love Leads to Good” and “Your Goodness is Your Greatness” build upon the iconic “Thank You, Mom” campaign and include a call to action to “lead with love” through acts of good. Both films will appear in full form digitally or in short form on television in more than 15 countries.“Love Leads to Good” and “Your Goodness is Your Greatness” can be viewed on P&G’s YouTube channel.
Athletes for Good Fund Recipients Announced
The Athletes for Good recipient group includes 28 Olympic athletes and hopefuls, and 24 Paralympic athletes and hopefuls, representing 20 countries, and 25 sports. In all, 11 of the recipients hail from the
Melissa Stockwell, Paratriathlon: As the co-founder of Dare2Tri, Melissa helps to enhance the lives of people with physical disabilities and visual impairments through sport.
Simone Manuel, Swimming: Works with The Conscious Kid to take action to disrupt racism in young children and promote racial identity development to youth through reading.
Helen Maroulis, Wrestling: In partnership with When We Band Together, Helen raises awareness and funds to continue supporting refugees in Lesvos, Greece.
“I am honored to be selected as a recipient of P&G’s Athletes for
To learn more about the athletes and organizations making a difference in their communities, please visit www.pggoodeveryday.com.
Shining a Spotlight on Action for Equality & Inclusion
P&G’s global Olympic Games Tokyo 2020 campaign includes a documentary-style film series co-created with the
Six-time Olympic Gold Medalist
Allyson Felix, Track and Field, who uses her platform to raise awareness of the risks and dangers faced by Black women during pregnancy and childbirth.
Scout Bassett, Track and Field, who defied the odds to become a champion and pays it forward by mentoring young athletes to push through societal barriers.
“In the past, my athletic achievements were my focus and my prize,” said Felix. “While I’m unbelievably proud of and thankful for the medals, the podiums, and the experiences, the birth of my daughter Camryn – the joy of my life – is what helped me elevate my voice to create awareness around the Black maternal mortality crisis. Because of her, and the strong female role models in my life, I choose to put those lessons into action by advocating for Black mothers everywhere.”
“Good is Gold” films can be viewed at: www.Olympics.com/PG.
Consistent with long-standing commitments, several P&G brands are running
Always is helping girls stay in sports. They’re teaming up with inspirational women from around the world, including Olympic Gold Medalist
Elena Delle Donne, Basketball; Olympic hopeful Mariah Duran, Skateboarding; Olympic Gold Medalist Laurie Hernandez, Gymnastics; Paralympian Scout Bassett, Track and Field; and girls’ education advocate Malala Yousafzai, to showcase the many ways sports can help girls build confidence, shape skills and fuel their future.
Secret Deodorant is proud to continue its partnership with Olympic Gold Medalist
Alex Morgan, Soccer. Secret is raising awareness for and inspiring others to take action around equal representation and equal compensation.
SK-II will set up a #CHANGEDESTINY fund this year, contributing
$1for every view garnered on each SK-II STUDIO film, including one featuring Olympic Gold Medalist Simone Biles, Gymnastics, in support of women in pursuing their destiny to create positive change. The total contribution to the #CHANGEDESTINY fund will be up to $500,000and participating organizations will be announced at a later date.
In total, P&G and seven of its
Uniting to Advance Environmental Sustainability
P&G, a Worldwide Olympic Partner, is partnering with the
About P&G’s 2,021 Acts of Good in 2021
At P&G, supporting our communities, fostering equality and inclusion, and protecting the planet is embedded in how we do business. We believe we have a responsibility to help improve everyday life — through the products we create and the positive impact our brands and Company can have. Under our Lead with Love campaign, P&G and its brands have committed to 2,021 acts of good this year. In the
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at www.pg.com/news.