Amid Rising Discrimination in Global Pandemic, Open to All® and Leading Retailers Develop Inclusive Retail Campaign
Groundbreaking Campaign Launches Customer Pledge, Tools and Resources to Promote Safety and
“Retailers are seeing an alarming rise in discrimination where floor staff are being targeted for who they are when enforcing safety measures. Given the rise in hate violence—which is at an all-time high—frontline workers are more vulnerable than ever,” said
Open to All is a nonprofit nondiscrimination program that believes everyone should be welcome regardless of race, ethnicity, national origin, sex, sexual orientation, gender identity and expression, immigration status, religion or disability.
“The pandemic has highlighted the invaluable role of frontline workers, who over the past year have kept the economy open at great personal risk,” said Calla
The initiative offers two new resources: The Customer Action Center and the Open to All Inclusive Retail Business Toolkit. These resources were developed to support frontline workers, who are being asked to enforce public health and safety measures at the risk of potential hostility or discrimination. This is especially prevalent if the worker is a woman, person of color, person with disabilities, person of minority faith, or lesbian, gay, bisexual, or transgender (LGBT).
As one of the Inclusive Retail program’s closest collaborators, and a founding member of Open to All,
“Our purpose at
The Customer Action Center features resources and tools that empower customers to practice bystander intervention and effective allyship if they see an employee receiving unjust treatment from another customer. The bystander intervention tools were created by Hollaback!, which designs and distributes trainings and campaigns against street harassment. Customers can also, for the first time, sign the Open to All Customer Pledge. Similar to Open to All’s business pledge, it allows customers to declare that they believe everyone—including employees, visitors, vendors, clients and other customers—should feel safe, respected, and accepted regardless of who they are.
The Inclusive Retail Business Toolkit contains resources and trainings to help retail environments create a culture of inclusion and belonging, including a sample Customer Belonging Policy, an “Allyship and Advocacy” training video co-produced with
“Retailers are committed to creating an in-store experience that is welcoming and, most importantly, safe for all visitors,” said RILA’s Vice President of Corporate Social Responsibility
Inclusive Retail is a massive undertaking that provides businesses and customers with the tools necessary to create a welcoming environment for all while shedding light on the increased challenges retail workers face during this time of global pandemic. Through this project, Open to All and its partners affirm to floor staff and sales associates that they are seen and supported from corporate offices to those who walk into the store.
Hollaback! is a global, people-powered movement to end harassment. We work together to understand the problem, ignite public conversations, and develop innovative strategies that ensure equal access to public spaces. We leverage the very spaces where harassment happens - from online to the streets - to have each other’s back and build a world where we can all be who we are, wherever we are. For more information visit www.ihollaback.org.
About Open to All
Open to All is one of the most significant public education efforts to date that unites and galvanizes national leaders in business, civic engagement, and the nonprofit sector to support the shared American values of fairness and equality. In addition to the 500,000 business members, Open to All includes more than 200 nonprofit members spanning civil rights and racial justice organizations; LGBTQ equality organizations; health and disability organizations; faith organizations; and more. Open to All members are committed to building awareness and understanding about the importance of nondiscrimination—and to defend the bedrock principle that when businesses open their doors to the public, they should be Open to All. www.opentoall.com
RILA is the US trade association for leading retailers. We convene decision-makers, advocate for the industry, and promote operational excellence and innovation. Our aim is to reimagine and transform the retail ecosystem—and equip leading retailers to succeed in it.
RILA members include more than 200 retailers, product manufacturers, and service suppliers, which together account for more than
Hollaback!, email@example.com, 347.889.5510
Source: Open to All