Xandr Introduces First of Its Kind Forecasting and Analysis Across CTV and Linear Addressable
Yield Analytics' converged inventory analysis offers forecasting, planning, and optimization tools to support converged selling at scale
As consumers continue to move away from traditional TV and toward streaming, MVPDs have created their own streaming channels to offset viewership declines. The resulting fragmented programming and divide in business models have created a need for a consolidated advertising and analytics system to manage distributors’ digital and linear addressable businesses, enabling the identification of a single audience across channels.
Bolstered by an end-to-end platform, converged inventory analysis for TV distributors has a unified definition of audiences so buyers can achieve scaled, deduplicated and accurate reach and frequency across both linear addressable and OTT.
“Xandr’s Yield Analytics is the established market leader in digital advanced forecasting analytics and yield optimization tools. Converged inventory analysis combines this digital expertise with
“As viewing habits expand across screens, WarnerMedia is focused on providing advertisers with the accurate, deduplicated reach they need to meet campaign goals, and Xandr’s technology platform plays an important role in executing our strategy,” said
Consistent and precise audience definition
For the first time, sellers can precisely extend valuable audiences across linear addressable and OTT through a unified audience definition. Converged inventory analysis brings a new way to define audiences that provides deduplicated and actual household counts across linear addressable and OTT, bringing incremental reach and frequency to addressable buys. Unique audiences are now available within Yield Analytics’ audience availability and capacity tool, providing a converged view of sellers’ total addressable market.
Unified, data-driven insights and analytics
Building for a converged future,
Yield Analytics is the market leader in accurate, advanced forecasting. Sellers of digital inventory have long benefited from its differentiated data and analysis sourced through log-level historical data and a suite of innovative tools such as audience availability, seasonal modeling, and scenario planning. Today,
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