eCargo, CN Logistics Launches PJF Wines China Marketplace
Releasing in August, PJF is the first customs approved cross-border platform using direct-shipping to allow Chinese consumers to purchase premium imported wines, while paying only Cross-Border eCommerce tax rates.
- Reflects fulfilment of key 2021 strategic objective of developing sales platforms to further connect international brands with the Chinese market
- Over 500 premium wines already available
- Provides additional revenue stream for ECG with a 25% sales commission paid to the platform on each order and optional further marketing services
eCargo owns a 50% stake in the platform alongside
CN Logistics, which provides import and wine sourcing expertise
PJF enables international wine retailers to sell directly to Chinese consumers instead of using more expensive traditional import channels. The launch represents another milestone in eCargo’s technology-focused 2021 strategy following the launch of B2B marketplace JuJiaXuan in June.
PJF exclusively stocks premium wines, a relatively underserved yet high-potential category in
While other cross-border sales platforms require wine merchants to hold their stock in bonded warehouse locations in
Furthermore, cross-border eCommerce channels let wine merchants access better tax rates, quicker customs (2-3 days) and fewer regulatory barriers (e.g. no sampling), while still shipping direct to millions of customers.
As the first content-driven wine platform in the market, PJF also leverages eCargo’s growing network of KOLs and KOCs1 as well as sommeliers in
Commenting on the launch, CEO
1 KOL: Key Opinion Leader; KOC: Key Opinion Consumer
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