Gap Inc. Announces Launch of New Integrated Rewards Program: One Membership. Four Brands.
Credit cardmembers and loyalty members can now earn and redeem rewards within one integrated Rewards program while shopping in-store and online at
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20210722005060/en/
With membership levels, the new program will make it easier for both Cardmembers and Rewards members to earn points, enable them to redeem their rewards faster and create opportunities to give back by donating to one of our five charitable funds. Rewards members receive special perks, bonuses, and brand exclusive benefits when they join.And as part of the program, members can shop across all four brands and no matter which brand they enrolled in or how they spend, all of their points will be in one place.
“Our goal is to turn our customers into lifelong loyalists by reimagining our Rewards program and creating unique, personalized experiences that will make it easier to shop, earn and redeem rewards across our family of brands,” said
Since relaunching our loyalty program in fall 2020, we have enrolled more than 19 million new customers in less than 12 months. There are now more than 37 million Cardmembers and Rewards members combined who have been automatically migrated to the new program.
Our enhanced program will allow Cardmembers to earn 5 points for every
The new program has published membership tier levels based on annual spend:
- Free to Join
- Double Rewards Redemption Days
- Bonus Points for quarterly cross-brand purchases
- Birthday surprise
Free 3–5 day shipping on orders exceeding
- Ability to donate points
- Dynamic in-season promotions and offers
- Core member only exclusive offers
- All Cardmembers start at the Enthusiast level and include core benefits listed above
- Cardmember exclusives (No annual fee, zero fraud liability)
- Enthusiast member only exclusive offers
- Core and Enthusiast benefits listed above
Free 2–3 day shipping on orders exceeding
- Icon member only exclusive offers
The new integrated Rewards program also features brand specific benefits:
Old Navy- Convert unused Old Navy Super Cash to Rewards points
- Gap - Convert unused GapCash to Rewards points
Banana Republic- Convert unused Style Cash to Rewards points and free basic alterations on BR merchandise for Icon Members
Athleta- Access to exclusive community experiences and connections with other women
Another key feature of the program is the Do Goodcomponent, which gives customers the ability to give back by donating their points to one of five funds that support the brand and company core values:
Old Navy: Imagine Mission Fund- Imagining a better future for future generations by creating new job opportunities for youth, eliminating plastic waste, and art programming for kiddos, in partnership with amazing nonprofits like Boys & Girls Clubs.
- Gap: DoSomething.org - Activating young people to make positive change locally and globally through campaigns that make an impact.
Banana Republic: BR x World Wildlife Fund– Working to conserve wildlife, protect amazing places, and build a future where people live in harmony with nature.
Athleta: Power of She Fund- Putting Athleta’s mission to ignite the limitless potential of women and girls into action with grant programs that fuel confidence through movement and connection in partnership with the Women’s Sports Foundation.
Gap Inc.: Equal Justice Initiative – Committed to ending mass incarceration and excessive punishment in the United States, to challenging racial and economic injustice, and to protecting basic human rights for the most vulnerable people in American society.
“We heard loud and clear from our most loyal customers that they value brands that are a force for good in the world,” said
As part of the launch,