Platform accelerates audience-based selling and buying for TV advertising
The launch of Monetize TV is a direct result of Xandr’s successful acquisition of clypd, which uniquely offered data-driven linear proposal optimization through extensive integrations with top programmers. Monetize TV builds on the clypd platform by enabling access to automated, cross-seller demand from Invest TV, Xandr’s streamlined advanced TV buying platform.
“As TV viewership moves to digital channels, buyers want the granular targeting and measurement benefits of digital on TV. As such, sellers need to be able to offer optimized proposals for advanced audience targets for their linear inventory,” said
Programmers currently using Monetize TV include A+E Networks®, AMC Networks, Crown Media Family Networks, Discovery, Disney
Automated workflows and proposal optimization
With an easy-to-use, automated UI, Monetize TV enables quick and efficient proposal generation. Through the platform, media owners can build advanced audiences using Nielsen,
“Discovery remains committed to providing our advertising partners with transactional flexibility across our premium content portfolio and massive audience reach,” said
A unified, end-to-end platform
Monetize TV’s direct integration with Invest TV provides sellers with an additional path to demand from premium advanced TV buyers. Buyers can transact with sellers directly offline or in an automated way through either the Invest TV UI or APIs integrated with their agency planning systems. Programmers using Monetize TV can transact with Invest TV buyers through single-seller or multi-seller deals. The shared technology infrastructure enables consistent audience definitions and universe estimates between the two systems as well as prepopulated buyer RFP requirements.
“Xandr’s unified platform has been critical as we adopt buying strategies that go beyond the basic demographic data of linear TV,” said
Planning for convergence
As consumer viewership rapidly shifts from linear to streaming, and across screens, both buyers and sellers need unified buying and selling strategies across inventory types. Monetize TV enables data-driven, audience-based sales at scale for linear TV through expertise in linear optimization technology and automated demand enablement. Looking to the future,
A business unit within