Adventure Is Calling Again: New Groupon Brand Campaign Encourages People to Get Out and Grab Life by the Groupon™
New campaign showcases
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Groupon, the go-to destination for local experiences, is encouraging people to get out and Grab Life by the Groupon. The company's new brand campaign brings Groupon's expanded inventory and reimagined user experience to the forefront and showcases the thousands of fun and affordable experiences that people can do in their local communities. (Photo: Business Wire)
Grab Life by the GrouponTM was developed in partnership with FCB and showcases Groupon as the destination for affordable local experiences. Since the beginning of 2021, Groupon has made progress expanding its inventory and removing repeat purchase restrictions to give consumers the value, selection and convenience they want from a local experiences marketplace. With the recent launch of a new, personalized user experience that brings the new inventory front and center, Groupon is releasing a new campaign to drive consumer engagement and make the Groupon brand synonymous with local experiences.
“This is a zeitgeist moment for Groupon -- coming out of the pandemic, we all want to get back to experiences that bring us joy, enrich our lives and allow us to connect meaningfully with others. And Groupon is here for that,” said Groupon’s Chief Marketing Officer
For the first time since 2019, Groupon is returning to TV with a 30-second spot titled “Grab Life” asking people to choose whether to accept life as it is or grab life like their life depends on it. “Grab a drumstick, grab a paintbrush, grab a concert, grab a back wax, grab anything, everything, that laser thing, hands of America grab the Groupon app and grab life by the Groupon,” says the narrator of the ad. Additional creative components include digital OOH, display, audio, OLV and social.
“We’re thrilled to partner with Groupon to evolve their brand identity with consumers and merchants and drive engagement through bold and adventurous activations and storytelling,” said Andrés Ordóñez, Chief Creative Officer of FCB Chicago. “We can’t wait to show the world how experiences define who we are and help us live our best life.”
Grab Life by the Groupon is the first campaign from the agency for Groupon and since its historic showing at Cannes Lions, where FCB won the coveted “Network of the Year” title and took home an unprecedented five Grands Prix, including two Titanium honors.
The campaign officially debuts in
Groupon (NASDAQ: GRPN) is an experiences marketplace where consumers discover fun things to do and local businesses thrive. For our customers, this means giving them an amazing selection of experiences at great values. For our merchants, this means making it easy for them to partner with Groupon and reach millions of consumers around the world.
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