FreeWheel’s Strata Platform Partners With Strategus to Unlock Access to Premium CTV Inventory
Strategus’s CTV programmatic offering provides additional targeting and attribution solutions for 1,100+ agencies using FreeWheel’s Strata platform.
The integration will make Strategus’s premium CTV inventory available via an end-to-end automated workflow, enabling buyers to receive proposals and send orders electronically, reducing transactional friction for the more than 1,100 agencies using the Strata platform. The partnership allows agencies to easily incorporate premium CTV into their existing linear campaigns.
“For nearly 40 years, the Strata platform has connected our customers with automated solutions that streamline all aspects of the campaign workflow while unlocking access to premium inventory from across the ecosystem,” said
Strategus ran the first ever programmatic CTV campaign in 2015 and has maintained an exclusive focus on CTV advertising since then, establishing the company as an innovator and leader in the CTV space. Advertisers and brands have benefited from their comprehensive managed service approach that includes robust targeting capabilities, cross device strategies, and attribution solutions. Offering integrations with over 180 data and tech partners, Strategus will now enable Strata platform users to buy CTV ads and include more precise local targeting.
“Our clients are continually asking for more as it relates to their CTV digital strategies,” said
“Strategus has been at the forefront of CTV programmatic market disruption, and the Strata platform has pioneered the best-practice advertiser experience every step of the way,” said Strategus President
Strategus was founded in
Strategus leads innovation in data-driven OTT targeting, attribution, optimization, reporting, and analysis across all advertising inventories including display, paid search, paid social, and email. For more information, please visit https://www.strategus.com/
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