Old Spice Unveils Therapist in Latest “Men Have Skin Too” Commercial With Cameo From Legendary Actress Nia Long
The New Spot Highlights Relatable Tensions Between Couples Cohabitating in a Lighthearted Way While Spotlighting the Normalcy of Therapy
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Old Spice launches its latest “Men Have Skin Too” TV spot that takes a light-hearted approach to relationship therapy featuring actress
Let’s face it; many partners are known to borrow their significant other’s favorite-smelling t-shirt, most comfy hoodie, and even that stylish hat. Nearly 50% of women admit to having used their partner’s grooming products this past year alone, according to a
“Working with such an iconic brand on the first commercial I’ve ever been a part of has been an amazing experience,” says
The latest addition to the “Men Have Skin Too” campaign continues to tackle the long-held belief that women’s products are superior with sought-after skin benefits, while men’s products lag. Fortunately, Old Spice’s Fresher Collection dispels these beliefs with innovative formulas for skin benefits, featuring real ingredients and fragrances. Simply put, it is so good, partners and family members crave it and prefer it as shown in the latest commercial.
“Online fan feedback inspired this next Men Have
Created by Weiden +
Earlier this summer,
Fans can follow the integrated campaign across social media at #MenHaveSkinToo.
Old Spice “Skin Deep” Survey
- Nearly half of women (49%) have borrowed hair or body care products from their significant other in the past six months
- 29% of women who used their partner’s grooming products reached for the body wash
- 24% of women who borrowed their partner's body and hair care products did so because they're better quality or better scent!
- And the past 18 months of sharing and togetherness hasn't always made for domestic bliss: nearly 2 in 5 (39%) admit they’ve disagreed more with their significant other now than before the pandemic!
The Old Spice “Skin Deep” Survey was conducted by
Old Spice Fresher Collection
Old Spice’s innovative Fresher Collection is nature inspired and formulated for men who seek skin benefits like moisturizers, real ingredients, elevated fragrances and more. It’s no wonder everyone else in the home will prefer it over what they’re currently using!
Products in the Fresher Collection featuring real ingredients with real benefits, includes:
Fijiwith Coconut Oil Hand & Body Lotion: This lightweight formula replenishes dry skin with 24-hour skin hydration and delivers amazing Fijiscent
Fijiwith Palm Tree Antiperspirant: 48-hour sweat and odor protection
Fijiwith Palm Tree Body Wash: The ridiculously long-lasting refreshing Fijiscent keeps you smelling like a tropical island all day long
- Hydrate with Aloe Body Wash: A thick, lathery refreshing body wash, forged with real ingredients that will deeply hydrate the skin just after one use
Shea Butter Body Wash: A fruity fragrance, rounded out with sweet vanilla and amber
For more information on the full Fresher Collection lineup, visit https://oldspice.com/body.
ABOUT OLD SPICE
Procter & Gamble’s Old Spice is the quintessential grooming brand. With more than 80 years as an American icon, Old Spice is the authority on grooming experience and has leveraged this heritage to become the No.1 selling anti-perspirant and deodorant brand for guys in