China is Flying High Again: Cirium Survey Shows Remarkable Consumer Confidence for a Travel Restart
- 66% of the respondents reported taking a domestic flight during the pandemic
- 96% of Chinese citizens are ready to take to the skies—with 73% set to travel for leisure
Southeast Asiais the top region of choice for international travel, followed by Europe, Australia/ New Zealandand East Asia
- Almost all (96%) of Chinese travelers supported mandatory mask wearing, 88% supported health passports and 88% supported touchless technology to increase their likelihood of flying
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Cirium's new Traveler Intelligence Report reveals
The pent-up demand is also reflected in China’s passenger traffic, which is showing signs of a strong recovery. As of
The survey revealed that two thirds (66%) of Chinese travelers have taken a domestic flight since the start of the pandemic. Cirium schedules data reveal domestic travel in Q4 is primed to outpace pre-pandemic levels, growing by some 15% compared to Q4 2019.
Following months of restrictions aligned to China’s Zero-COVID policy, pent-up demand for a major return to international and regional travel is palpable.
More than half (61%) of respondents shared that they are ready to travel out of mainland
“The results also show the importance of health and safety measures, which will need to be in place to increase the confidence in traveling internationally from China.”
While Chinese travelers show confidence in flying again, 35% of those surveyed claimed that they would be less likely to travel by air, post-pandemic. They were principally concerned over health, hygiene and safety.
Almost all of the respondents (96%) support the mandatory requirement to wear a face mask when travelling by air. And over 85% support the introduction of health passports as a prerequisite to flying, and the use of apps that promote touchless travel.
When choosing an airline, respondents placed importance on mandatory mask wearing (66%), improved cleaning processes in place (65%) and proof of negative pre-departure COVID-19 test (62%).
Chinese travelers were divided when it came to the time spent at the airport. 53% of travelers claimed they will reduce the amount of time they spend at airports, compared to 21% who will look to increase their time at the airport as they feel safer with the COVID-19 safety measures in place.
The survey was carried out by independent market intelligence firm AudienceNet on behalf of Cirium. The firm interviewed over 2,060 adults in mainland
Additional insights on air travel in the full report include:
- The importance of flying on modern aircraft
- Future use of airport lounges
- Cabin class preferences
Top destinations outside of mainland
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Cirium brings together powerful data and analytics to keep the world moving. Delivering insight, built from decades of experience in the sector, enabling travel companies, aircraft manufacturers, airports, airlines and financial institutions, among others, to make logical and informed decisions which shape the future of travel, growing revenues and enhancing customer experiences. Cirium is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. The shares of
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