Vacasa Packages Up Its 2021 Holiday and Winter Travel Trends
Survey findings reveal what new and returning travel trends are in store for the season ahead
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This season, hometown travel is the priority, but vacations to warmer-weather and mountain-snow destinations are close behind. (Photo: Business Wire)
While there is some remaining uncertainty around holiday travel, with nearly half of Americans planning to make a trip and 20% still unsure, those who do plan to travel aren’t done after one getaway. In fact, 82% of holiday travelers say they’re planning to travel again before spring arrives. Understandably, hometown travel is the priority for the winter season as a whole, but people are also ready to go dashing through the snow, or sand, on a vacation.
Here are just a few of the trends expected to stay evergreen this year, along with some that will arrive anew:
- Next-gen travel continues to trend: Gen Zers and Millennials are the most likely to travel for the holiday season (66% and 61%, respectively).
- And, not surprisingly, family travel keeps trending, too: roughly 65% of parents with children under age 5 plan to travel, compared to 42% of non-parents.
- Americans seem more determined to travel this year: 49% say they would change travel plans if there was a COVID-19 spike where they are traveling to, which is down from nearly three-quarters of people who said they would change plans in 2020.
Another perhaps positive shift from 2020? Last year, almost 40% of
U.S.consumers reported having to adjust their holiday traditions due to COVID-19, compared to 19% this year.
- Holiday travelers are planning to stick to the road (again): 72% say they’ll be road tripping, down just slightly from the more than three-quarters who were going by car last holiday season.
- The rationale? 40% say it’s simply because they’re traveling to a place close by, whereas 38% cite COVID-19 safety concerns.
- Furthermore, the holidays will be no exception when it comes to remote and hybrid work models changing how people travel: a quarter of those traveling for the holidays say they plan to work remotely during their trips (24%).
- For the winter season as a whole, hometown travel is the priority (37%), but vacations to warmer-weather and mountain-snow destinations are close behind (33% and 23%, respectively).
*Methodology: Allison+Partners Research + Insights surveyed 1,000 US consumers age 18 or older. The survey was fielded using the Qualtrics Insight Platform, and the panel was sourced from Lucid. Fielding was executed in
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