LAY'S® HEADS TO COACHELLA WITH LAY'S® FRESH 4D, AN IMMERSIVE TASTING EXPERIENCE FEATURING LAY'S® FRESHEST-EVER CHIPS
Lay's FRESH 4D marks the first time consumers will taste Lay's chips in their freshest form, using potatoes sourced from local farms and served within 24 hours of being made
Reservations for the multi-sensorial, four-course seated dining experience open
Experience Fresh Lay's at Exclusive Potadome Tasting
Inside the larger-than-life Lay's installations known as "Potadomes" in the Coachella campgrounds, fans can partake in a reservation-only, seated four-course tasting experience. They'll be the first consumers to ever experience Lay's potato chips in their freshest form, with potato chips served less than 24 hours after they are made. These Lay's chips will be made from more than 500 pounds of Lay's proprietary, 100% sustainably sourced,
The music-inspired tasting menu, enhanced by scent, sound, and sight, will bring Pop, Electronic, and Hip-Hop music to life. This exclusive experience is limited, so those looking to immerse themselves in the Lay's FRESH 4D experience
Inside the Lay's Potadomes, festivalgoers can snap photos at the "Speakeasy Spuds," inspired by Hip-Hop, Electronic and Pop music genres, including:
Crunch Studios: a space that allows festivalgoers to assume the role of DJ, transforming the iconic crunch of Lay's potato chips into a hip-hop beat pumped out of golden speakers.
Golden Glow: a space where Lay's radiating rings come to life with dynamic lighting synced to electronic music, allowing visitors to feel the energy of Lay's.
- Lay's Flavor Pop: a space that pairs one of the brand's most unique assets – its bold flavors – with the uplifting sounds of Pop music.
"For more than 75 years, Lay's has been delivering smiles and joy to our fans through unique innovations that explore different flavors and textures," said
Feed Your Creativity at the
Festivalgoers who can't secure a coveted reservation at the Lay's FRESH 4D Potadomes can visit the
The Lounge will also feature three interactive spots that tell the Lay's story based on musical genres from Electronic to Hip-Hop and Pop. These distinct spaces include:
- Stay Rooted: LED tree roots and Electronic music reminds fans to nourish the experiences and memories that make them who they are.
- Stay Hungry: inspired by the Hip-Hop spirit, reminds fans to stay curious, keep exploring and go for gold.
- Stay Flavorful: inspired by the feel-good essence of Pop music, reminds fans to discover joy and savor the Coachella experience.
Enjoy Fan Favorite Frito-Lay Products in Commercially Compostable Bags on the Coachella Campgrounds
Several chip flavors consumers know and love, like Lay's Classic, Lay's BBQ, Lay's Limon, Doritos®
From sourcing ingredients to making, moving and selling products in a more sustainable way,
"Coachella is an event that not only has major cultural reach and impact, but is also championing sustainability to a large audience, which is the reason why we decided to showcase our chips in a commercially compostable bag. We are working toward PepsiCo's goal of designing 100% of our packaging to be recyclable, compostable, biodegradable or reusable by 2025. This new commercially compostable bag is one more step along the journey," said
Win Tickets to Coachella
Fans have the chance to win FREE tickets to Coachella starting in April by visiting Lay's on their Instagram page.
Lay's is one of the brands that makes up Frito-Lay North America, the $19 billion convenient foods division of
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