/C O R R E C T I O N -- Frito-Lay North America/
In the news release, DORITOS® PARTNERS WITH NETFLIX'S STRANGER THINGS TO BRING FANS THE FIRST-EVER "LIVE FROM THE UPSIDE DOWN" CONCERT FEATURING CHARLI XCX AND '80s MUSIC LEGENDS, issued
DORITOS® PARTNERS WITH NETFLIX'S STRANGER THINGS TO BRING FANS THE FIRST-EVER "LIVE FROM THE UPSIDE DOWN" CONCERT FEATURING CHARLI XCX AND '80s MUSIC LEGENDS
Limited-edition Doritos bags open the portal for access to the virtual concert on
/PRNewswire/ -- Hold onto your cassette tapes because the highly anticipated Stranger Things 4 premiere is this month and Doritos, in partnership with Netflix, is bringing fans a musical experience unlike any other with the first-ever "Live From The Upside Down" virtual concert on
The story goes that back in 1986, a tour bus crashed near Hawkins, Ind., headed to Doritos Music Fest '86 – the greatest concert that never happened. The musicians disappeared into another dimension and the show was canceled… until now. Doritos opened a portal and is now inviting fans to virtually step inside to watch these '80s music icons perform during "Live From The Upside Down." The can't-miss lineup features '80s headliners including The Go-Go's lighting up the stage to fan favorites like "We Got the Beat" and "Our Lips are Sealed,"
"It's one thing to be able to share my music with my fans but having the opportunity to perform alongside some of the most iconic bands and singers is truly something out of this world," said Charli XCX. "Doritos is doing something really cool by giving Stranger Things fans a new way to celebrate their favorite show with 'Live From The Upside Down.' I can't wait for everyone to join us for this concert!"
Doritos will be the only way into the concert, so fans can pick up a bag of Doritos or Doritos 3D Crunch featuring the limited-time Stranger Things packaging while they're on store shelves or visit Doritos.com/StrangerThings to reserve their ticket.
"Doritos and Netflix Stranger Things are the perfect combination because we are truly taking it back to 1986 where it all started," said
"Partnering with Doritos on Stranger Things was a no-brainer for us," said
Stranger Things Partnership Unlocks New Doritos Limited-Edition Flavor
In addition to the "Live From The Upside Down" concert, Doritos is releasing a new limited-time flavor – Doritos 3D Crunch Three CheeseTM – chips literally featuring another dimension. Doritos 3D Crunch Three Cheese brings together cheddar, Monterey Jack and parmesan cheese with a three-dimensional crunch that's bursting with flavor. The newest limited-time flavor joins six other flavors – Doritos 3D
Custom Concert Merchandise Gets Fans Ready for the Concert
No concert is complete without the perfect swag to commemorate the experience. Skip the line and purchase your own one-of-a-kind "Live From The Upside Down" merchandise at Doritos.com/StrangerThings. As part of a bundle with chips, consumers can get their hands on:
- T-shirts: The ultimate concert staple. Enough said.
- Bags: As you make your way into the Upside Down, you of course need a place to store the essentials like a flashlight to see in front of you, a camera to document your experience and your Doritos 3D Crunch Three Cheese in case you run into a demogorgon (or realistically if you need something to snack on).
- Poster: Spice it up with a concert poster, but brace yourself in the middle of the night, because something may pop out and snatch you back into the Upside Down.
Want to feel like a VIP?
Create your own concert badge by uploading your photo to Doritos.com/StrangerThings with the hashtag #LiveFromTheUpsideDown for the chance to be featured on the website.
The limited-edition bags are available now in retailers nationwide, so be sure to pick up a bag to open the portal and enjoy the show. Fans can also visit Doritos.com/StrangerThings for more details and surprises. Be sure to tune in to Netflix on
Doritos believes there's boldness in everyone. We champion those who are true to themselves, who live life fully engaged and take bold action by stepping outside of their comfort zone and pushing the limits. Doritos is one of many Frito-Lay North America brands – the $17 billion convenient foods division of
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated $70 billion in net revenue in 2020, driven by a complementary beverage and convenient foods portfolio that includes Lays, Doritos, Cheetos,
Guiding PepsiCo is our vision to Be the Global Leader in
Netflix is the world's leading streaming entertainment service with 222 million paid memberships in over 190 countries enjoying TV series, documentaries, feature films and mobile games across a wide variety of genres and languages. Members can watch as much as they want, anytime, anywhere, on any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.
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