FRITO-LAY® VARIETY PACKS INVITE FANS TO "UNBOX THE ICONS" AND CELEBRATE LIFE'S EXTRAORDINARY MOMENTS
Frito-Lay Variety Packs are teaming up with three iconic celebrities –
To kick off the campaign, Frito-Lay Variety Packs tapped beloved iconic actor and television host,
"Throughout my career and personal life, I've learned to savor the moments, even the ones that seem ordinary, because you never know when something can become extraordinary, giving you a memory that lasts a lifetime," said Lopez. "Many of my favorite memories were shared over snacks, which is why I'm excited to partner with Frito-Lay Variety Packs and help create my own 'ICONIC Box' that will help you turn up every moment."
"The best part about spending time with friends and families is the shared joy that comes with making memories over a delicious snack," said
Mario's "ICONIC Box" will help you turn up the tunes and the heat and includes:
- Funyuns® Flamin' Hot® Onion Flavored Rings, Doritos® Spicy Nacho Cheese Flavored Tortilla Chips, Cheetos® Flamin' Hot® Limon Cheese Flavored Snacks
- Mario's favorite hot sauce
- Wireless headphones and one year Spotify Premium subscription
- "Unbox the Icons" branded bucket hat, chip clips and pins
- Fujifilm instant camera with refill cartridges
Martha's "ICONIC Box" will elevate any dining experience and includes:
- Ruffles® Original Potato Chips, Lay's® Sour Cream & Onion Flavored Potato Chips, Ruffles® Cheddar and Sour Cream Flavored Potato Chips
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$150 gourmet steak gift card - Signed Martha's American Food cookbook
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Sur La Table canister of gourmet sea salt and cooking class voucher for two - Branded "Unbox the Icons" apron, chip clips and pins
Now you have a chance to snack just like your favorite icon — from Mario's hot sauce and Cheetos to Martha's steak tartare and Ruffles. Fans can win one of the limited-edition Frito-Lay Variety Pack "ICONIC Boxes" by heading to Mario's and Martha's Instagram posts starting today through
As a part of the campaign, Frito-Lay Variety Packs have also teamed up with legendary R&B singer,
"We knew there was no better way to remind fans about how Frito-Lay Variety Packs turn up every moment than by partnering with the iconic forces of
To learn more about "Unbox The Icons" and the Instagram contest (including full terms and conditions), head to www.fritolayvarietypacks.com/unboxtheicons.
About Frito-Lay North America
Frito-Lay North America is the $19 billion convenient foods division of
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated
Guiding PepsiCo is our vision to Be the Global Leader in
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