SPANISH BROADCASTING SYSTEM'S 2022 VIRTUAL NEWFRONT: GREATNESS HAPPENS HERE REINFORCES THE POWER OF INVESTING IN MINORITY-OWNED BUSINESSES IN ORDER TO CULTURALLY AND EFFECTIVELY REACH U.S. HISPANICS
Through a video and interactive presentation, the #1 fastest growing Hispanic-owned multimedia company in the nation showcases how brands achieve a greater return and Hispanic consumer loyalty when they invest in minority-owned businesses
"Collaborating with minority-owned businesses like
During a 3-minute video presentation, featuring newly appointed President, SBS,
Greatness Happens Here represents the second phase of SBS's It Happens Here campaign. In addition to the video presentation, the 2022 newfront contains an informative interactive website that provides a deeper look across the effectiveness of working with minority-owned multimedia businesses as well as the overall SBS portfolio:
SBS Audience: SBS's audience represents 44% of the
U.S.Hispanic Population and is loyal, committed and exclusive to its platform. Through its high-ranking stations, SBS strategically connects advertisers with Hispanics who reside in top markets that hold the largest Hispanic spending power.
SBS Owned and Operated Audio Stations & Programming: Our audio portfolio consists of 20 high-ranking Spanish-Language stations in key formats and top markets. Stations include
WSKQ-FM97.9, the #1 on-air and streamed station in New Yorkand America, regardless of language. Also, KLAX-FM97.9, a regional Mexican format station, celebrating 30 years of success in the L.A. market. SBS' robust programming portfolio also includes Al Aire con El Terri, #1 in Los Angelesand the fastest-growing syndicated Regional-Mexican morning show; Omar y Argelia Show, celebrating a 20-year trajectory and recently relaunched in the L.A. market on KXOL-FM, La Mega 96.3; Alex Sensation – dominating the 10a-3p daypart in the country as well as Molusco y los Reyes de la Punta, premiering in El Nuevo Zolin Orlandoand Tampa.
- Aire Radio Networks: AIRE Radio Networks, the largest minority owned and certified Spanish Language audio network reaching 95% of the Hispanic market, is the distribution platform for our exclusive programming and iconic on-air personalities. The network consists of a variety of targeted vehicles designed to reach the various demographics that matter most to our advertisers. From Latinas to millennials, AIRE Radio Networks is designed to target the nation's powerful Latino consumers.
LaMusica Digital & Mobile App:
LaMusica App, the #1 Hispanic streaming app, was created by Latinos, for Latinos, with the mission of over-delivering on their desire for more culturally relevant digital content. As the official one-stop shop for Latin music and culture, LaMusica is where Hispanics go for their favorite SBS radio stations, streams, (including the #1 most streamed Spanish Language radio station in the country,
WSKQ-FM), playlists, video content, exclusive artist information, a wide array of podcasts and so much more.
SBS Entertainment: SBS Entertainmentbrings to life some of the most iconic live Latin music experiences and relishes in the loyalty of Hispanic consumers from coast-to-coast. From audio, digital to intimate venues and sold-out arenas, our live music division reaches millions of Hispanic consumers through their long-standing passion for music.
MegaTV: MegaTV is available in 21MM paid homes across DirecTV and ATT U-verse and features some of the most trusted and recognized TV personalities and exclusive programming. Its iconic shows include Bayly, Ahora con
Oscar Haza, Mega Newswith Mario Andrés Moreno, Sevcec, Hablando Claro con El Padre Alberto, Buena Vidacon Dr. Maritza Fuentesand many more.
Agency partners will also have the opportunity to enter to win an exclusive VIP all-expense paid trip to experience greatness at Calibash 2023 in
"Minority-owned multimedia businesses should be considered at the same level as the larger groups because we have the trust, reach and loyalty of
SBS 2022 Virtual NewFront Greatness Happens Here can be viewed exclusively at: https;//GreatnessHappensHere.SpanishBroadcasting.com
AIRE RADIO NETWORKS
Via email: etorres@AireRadioNetworks.com
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