10th Responsib’All Day: Over 18,500 Pernod Ricard Employees Join Their Local Communities to Help Protect and Restore Nature and Biodiversity
On 16 June, all
True to its vision, ‘Créateurs de Convivialité’,
“Throughout the pandemic, we have continued to accelerate our Sustainability and Responsibility roadmap to nurture every terroir and its biodiversity. All our products come from nature, and we rely on well-functioning ecosystems to continue to produce our iconic brands now and for generations to come. That’s why we have been working hand in hand with our farmers and suppliers to implement sustainable and regenerative practices in our terroirs. Responsib’All Day is a way of ensuring that our employees understand the importance of preserving nature for our business and for the communities around them,” adds
If you would like to get a glimpse of what helping local communities means for
All our initiatives are listed on this interactive map, including:
Paris-based affiliates - Pernod Ricard Headquarters, Martell Mumm Perrier-Jouët, Havana Club International, Pernod Ricard EMEA, LATAM & MENA: Allof the Paristeams are coming together to help restore an urban farm, rebuild infrastructure, create natural habitats for animals, restore gardens and create a convivial area for the community.
Pernod Ricard France: In partnership with the French National Forestry Office, all employees will gather on Sainte-Marguerite Islandto help nurture the pine trees, clean up the beach, build infrastructure to observe biodiversity and make upcycled furniture and signs.
Chivas Brothersand Pernod Ricard UK: Across both Scotlandand London, the teams, supported by Works4u, will work on renovating sustainable gardens and exhibits, planting wetland plants and creating stag beetle logger.
Irish Distillers: In Midleton (Cork), teams will be improving biodiversity corridors and wellbeing spaces by introducing new planters, tree species, bee lodges and wildflower meadows; while in
Dublin, teams will be creating a green space for a care home, creating walkways, building an outdoor canopy and planting new plant and tree species to strengthen biodiversity.
The Absolut Companyand Pernod Ricard Sweden: One team will be learning about biodiversity and sustainable agriculture at an urban farm, and another will be helping to restore nature by cleaning water and natural areas with partner “Keep Sweden Clean”.
Pernod Ricard North America: In partnership with “Keep America Beautiful”, educational webinars raising awareness of the importance of restoring nature and promoting biodiversity will be taking place, as well as off-site restoration activities in community parks and gardens.
- Pernod Ricard Uruguay: Cleaning the El Bagre river and building a fence nearby to protect natural dunes.
- Pernod Ricard Ghana: Planting trees and treating the land to restore the abandoned mining site next to the Atewa forest.
- Pernod Ricard Cambodia: Restoring the ecosystem by planting mangrove trees in a deforested area.
Responsib’All Day is a reflection of the Group’s long-term commitment to supporting its communities, partners and employees. Most recently, the Group donated €1 million to support the work of the United Nations High Commissioner for Refugees (UNHCR) and doubled the amount of any donation made by its employees to support those people in
Pernod Ricard Contacts
Emmanuel Vouin / Head of External Engagement
+33 (0) 1 70 93 16 34