Nucleus Research Releases 2022 Marketing Automation Technology Value Matrix
Death of cookies drives investments in AI and ML with top performing vendors including Adobe, HubSpot, Oracle,
“Marketers are losing the ability to track customers with the same granularity, leaving marketing teams with the challenge of constructing a new set of tools to leverage first-party data and create meaningful customer profiles,” said Research Analyst
Over the past 12 months, leaders in the space have focused on delivering the same level of campaign targeting and customization without access to third-party cookies. Nucleus expects leaders to continue focusing on integrations with operational and back-office systems to differentiate their offerings throughout the next 18 months.
Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. These include Adobe, HubSpot, Oracle,
The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. These include Acoustic, SAP, and SharpSpring.
Facilitators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include
Core Providers deliver core capabilities for those organizations looking for a straightforward solution with quick time-to-value. This year’s Value Matrix Core Providers are
To download the full 2022 Marketing Automation Technology Value Matrix, click here.
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mwhitehead@nucleusresearch.com
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