FreeWheel Announces Katy Loria as its New U.S. Chief Revenue Officer
The Company also promoted
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220714005135/en/
FreeWheel announced that it has named
“With a host of new streaming options and subscription models, the TV advertising industry is at an inflection point and in need of simplicity, efficiency, and scale. We are excited to have Katy, Michael, and Chris lead and further the company’s focus on connecting this new TV ecosystem to enable its addressable and programmatic future,” said
Loria joins FreeWheel from Screenvision Media, where she had a strong track record of revenue generation, client focus, and employee development, as well as spearheading industry-responsive strategies and leading strategic partnerships. Prior to Screenvision Media, Loria led national sales for ViacomCBS (now
With more than 20 years of leadership experience across Fortune 500s and start-ups, Loria is the recipient of several industry awards including Adweek’s 50 Most Indispensable People and Celluloid Junkie’s Top 50 Women in Global Cinema.
In his newly promoted role as Chief Operations and Service Officer, Lawlor will be responsible for centralizing all advertising and service-level operations to ensure flexibility, coordination, and scale. By creating accountability for releasing new products as well as servicing them, FreeWheel is able to go to market swiftly, with customer-centric products and service. He will also report to McKee.
Lawlor has more than 15 years of industry experience and has been a key player at FreeWheel for more than seven years in various customer-centric leadership roles including leading Advisory Services, Global Client Services, AudienceXpress, and Media Operations. Most recently, Lawlor was head of
Prior to joining FreeWheel, Lawlor held integral roles at Univision, where he developed the company’s first digital Revenue Operations function and launched Univision’s first scaled premium video programmatic offerings. Lawlor also previously served in leadership positions at Strategy& (formerly
As Head of Human Resources, Rouser will be responsible for providing leadership to the company’s Human Resources business partners who support employees throughout the globe. He will work closely with business leaders to design programs that engage, attract, retain, and enable the innovation and change critical to compete in the technology sector. Rouser will report to
Rouser comes to FreeWheel from Comcast, which he joined in 2013 and has since grown his career in various talent and human resource roles. Most recently, he served as Vice President of Human Resources for Comcast’s
With more than 20 years of experience, Rouser previously held various global human resources and business operations roles at
FreeWheel empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We provide the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types and all sales channels, in order to ensure the ultimate goal – results for marketers. With offices in