State Street Appoints New Global Chief Marketing Officer
Tsai will oversee global brand and marketing strategy and execution including content, digital marketing, events, product campaigns and media relations. Tsai will be responsible for leading the firm’s global marketing team in accelerating customer acquisition and advancing State Street’s brand.
“We remain focused on putting exceptional client experience at the center of our strategy,” said McCarthy. “As an award-winning global marketing executive known for applying business and operational rigor to creative brand and digital strategies, Brenda’s decades of experience in brand building and B2B marketing is an ideal fit as she takes the helm of our global marketing organization.”
Tsai brings a wealth of experience from across the financial services, technology and manufacturing industries. She has been recognized for her proven track record of growing brands and modernizing marketing at Fortune 500 firms. Most recently, Tsai served as the chief marketing and communications officer at DXC Technology. Prior to that, Tsai served as chief marketing officer of Bank of New York Mellon, and as a managing director at General Electric. Earlier in her career, Tsai held numerous marketing leadership roles at Procter & Gamble.
“State Street’s mission of creating better outcomes for the world’s investors and the people they serve is of critical importance, and I am thrilled to build upon this purpose to further amplify the company’s brand,” said Tsai. “Our marketing organization is home to many talented and creative professionals, and I am committed to further building on the teams’ success and innovating for the future.”
Tsai has been an advocate for advancing marketing and diversity in business as a member of the
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