HanesBrands Chosen as a Primary Apparel Partner by the University of Tennessee
- 10-year agreement includes the company’s iconic Champion and Hanes brands and special retail activations and presentations
brand activation planned with the VOL Shop ahead of
September 24football game against Florida
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HanesBrands Chosen as a Primary Apparel Partner by the
UT joins the
With industry-leading in-house design expertise, manufacturing proficiency and a commitment to responsible, transparent manufacturing, HBI will develop an expansive collection of men’s, women’s, unisex, youth, infant and toddler fan apparel. These consumer-driven collections, available now, include the company’s iconic Champion and Hanes brands as well as the eco-forward Alternative Apparel brand.
“We’re excited to partner with Tennessee and give their passionate, loyal fanbase even more to cheer about,” said
UT is just one of two schools in
As part of the partnership, HBI will create special activations and enhanced retail presentations designed to elevate the UT brand and fan experience. This fall, HBI will be on
The new partnership with HanesBrands follows a detailed analysis of the Tennessee trademark licensing program and a competitive proposal process completed in conjunction with the university’s exclusive licensing agent, CLC. In addition to these exclusive programs, Tennessee will continue its partnership with Nike as the provider of performance products and specific fan merchandise. Tennessee will also continue to license other apparel companies in key product categories to meet the diverse needs of Vols fans.
HanesBrands (NYSE: HBI) makes everyday apparel that is known and loved by consumers around the world for comfort, quality and value. Among the company’s iconic brands are Hanes, the leading basic apparel brand in
CLC is the nation’s leading collegiate trademark licensing company with a mission to elevate college brands through insight and innovation. The company is uniquely positioned to deliver consumer connections and brand visibility for institutions through data-based, customized solutions that include impactful licensed merchandise strategies and innovative marketing platforms to navigate the ever-evolving consumer and retail marketplace. Headquartered in