BRI Continues to Empower MSMEs to Go Global by Bringing Their Products to the Tong Tong Fair
Empowering MSMEs to compete in the global market is a long journey. BRI has been taking part in educating MSMEs to implement professional financial management, marketing, branding to find stories behind their products thus increasing product uniqueness and competitiveness. BRI has also been assisting MSMEs to go digital to widen their market shares.
"We need to support the MSMEs directly because merely submitting funds is not enough. BRI continues to strive for local MSMEs to recognize their full potential and penetrate the global market. One of our efforts is bringing them to the Tong-Tong Fair," said Amam Sukriyanto, Director of Small and Medium Business BRI.
In addition, BRI carries out a business matching strategy to bring together consumers from abroad with local MSMEs through the MSME EXPO(RT) BRILIANPRENEUR, an annual event to support MSMEs to go global.
In 2021, the BRIlianpreneur EXPO(RT) recorded a total transaction of
In Q2 2022, BRI's MSME loan portfolio grew by 9.81% year-on-year (YoY) from
The entire credit sector recorded a positive increase, with the main pillars being the micro segment (15.07% growth), the consumer segment (5.27%), the corporate segment (3.76% growth), and the small and medium segment (2.71% growth).
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