Annual Broadridge Distribution Achievement Awards at ALFI Conference Honour the Rising Stars and Global Giants Leading the Industry
The awards were founded in 2016 to recognise excellence in various aspects of fund distribution and to celebrate the hard work and resourcefulness of marketing, sales and client service teams in the European fund distribution market.
"Based on a combination of our authoritative research and exhaustive data, the annual Broadridge Distribution Awards truly represent the voice of the market," said
"I am delighted that
The awards are based on responses from over 800 of
Award categories and winners:
Client Service Award
Top Provider: Fidelity
Fastest Riser: Amundi
As client expectations of asset managers continue to evolve, the successful sales–client relationship must develop to reflect changing standards and industry practices. Today's investors have a more complex conception of value and seek a more nuanced relationship with managers: one that spans deep technical expertise, responsiveness, and a clear understanding of individual business and clients' needs.
Fidelity took the top spot in this award in 2022 – ending several years of
Amundi took home the Fastest Riser Award in the Client Services category. Their win highlights the value that many fund selectors continue to place in the skill and ability of smaller managers to provide outstanding, tailor-made service.
Top Provider: BlackRock
Innovation is one of the key factors that sets leading asset managers apart from the pack – the industry is changing at a rapid pace, and firms must adapt to meet new challenges and make the most of new opportunities. That is why, last year, we introduced the Innovation Award. This category recognises outstanding achievement in pioneering inventive solutions to evolving marketplace challenges. This year, BlackRock came out on top, as fund selectors recognised the global heavyweight's ability to navigate changing currents and introduce dynamic new solutions.
Top Provider: Robeco
Fastest Riser: Liontrust
The ESG space has come to the fore in recent years, as a new breed of investors prioritise funds that will generate a positive global impact. In the wake of growing concerns over so-called 'greenwashing', managers and products face increased scrutiny, and must work harder than ever to exhibit their social credentials. Robeco has repeatedly demonstrated its authenticity, and the firm's legacy as an early pioneer of ESG and thematic investing continues to play a defining role in its current strategy. So, it is no surprise to see Robeco come out on top in this category, as the firm wins the award for the fifth consecutive year.
In recent years, we have seen strong performance from a number of smaller players in this category while several of the large global houses, particularly from the US, have lagged. This year, the Fastest Riser award goes to the
Marketing & Comms Award
Top Provider: BlackRock
Fastest Riser: Vanguard
Bringing the many functions of asset management together under a single cohesive brand is one of the key challenges that faces firms of all sizes.
This year's winners lead the way with their marketing and communications work. BlackRock held onto its spot at the top of this year's rankings, as the firm's supermarket-style offering, augmented by its newer ESG products, helped it maintain its clear lead with European selectors.
Meanwhile, Vanguard's diligent work growing their brand among a new generation of investors was enough to secure them the Fastest Riser award in this category.
APAC – Business Growth Award
Top Provider: BlackRock
This year, a new awards category has been launched: the APAC – Business Growth Award.
Global brands can face challenges establishing themselves in the APAC region – particularly in countries that have an industry of established local players.
BlackRock are the inaugural winners of this award, as they led the way with solid brand performance, a reputation for expertise, and an expansive product range.
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Notes to editors:
Broadridge Distribution Achievement Awards
The Broadridge Distribution Achievement Awards are based on Broadridge's authoritative Fund Buyer Focus fund selector survey and the interview results collected during the period between 1 July 2021–30 June 2022. This regular survey, which has been running for more than a decade, is based on in-depth telephone interviews, in local language, with over 800 fund selectors from 10 European countries every year. These fund selectors account for €3trn of third-party assets — or an estimated 70% of accessible third-party assets in
Fund selectors are asked to nominate their three preferred suppliers in each category on an unprompted basis. The top supplier is awarded three points; the second, two points; and the third, one point. This data is then aggregated to produce a ranking of named fund groups that can be compared from one time period to another. The awards are based on the latest rankings available – the period is the 12 months to
Fastest Risers are calculated from a comparison between
The Association of the
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