Now More Than Ever Americans Are Open To Exploring Their Sexuality, Hims & Hers’ Nationwide Survey Uncovers The Realities Of Sex In America Today
“Let’s Talk About Sex: The 2022 Report” Reveals 72% Express An Interest In New Sex Trends, 79% Changed Sexual Behaviors Since The Overturning Of Roe v. Wade
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Now More Than Ever Americans Are Open To Exploring Their Sexuality, Hims & Hers’ Nationwide Survey Uncovers The Realities Of Sex In America Today (Graphic: Business Wire)
The Report compiles responses from a nationally representative survey of Americans and reveals information such as:
- While 22% chose “more sex” will improve their sex lives, the majority of people (72%), express an interest in sex trends they haven’t tried (Roleplay among the top).
- 75% of America assumes other people have sex once a week or more; whereas only about half of Americans actually do.
- 79% of Americans have changed at least one behavior surrounding sex—from more proactively educating their children about sex to having less sex themselves—because of the overturning of Roe v. Wade.
- Half of America (including 50% of men and 47% of women) say it takes more than 10 minutes to reach an orgasm, with the average coming in at 14.09 minutes.
- 42% of America worries that if they don’t have frequent sex with their partner, their partner will cheat on them.
- Gen Z women are the most sexually exploratory demographic, with 42% not identifying as heterosexual, and 75% being interested in one or more emerging sexual trends—more than 2X as interested as older women.
- Nearly as many Gen Z women have watched porn alone in the past year (39%) as have Gen Z men (43%), whereas only 8% of Boomer women have watched porn alone in the past year compared to 51% of Boomer men.
- Half of men (53%) say porn has changed their perception of how long they should last and how erect their penis should be, and an equal 53% say porn has changed their perception of sex altogether.
- 63% of women—and about half (48%) of women 45 and older—are interested in a new or emerging sex trend; and 1 in 3 women (34%) say that if there were no societal norms, their sex life would be very different.
- 63% of America agrees with the statement, “My overall quality of life would improve if my sex life improved.”
“Our brand was founded on a strong belief in open and honest discussions about sexual health,” said
The “Let’s Talk About Sex Report” provides a clear baseline on how Americans are having and thinking about sex today, dually serving as a source to educate people about the topic and combat related fears and misconceptions. Leveraging national data and the knowledge of experts within the space, Hims & Hers has been able to identify and dispel nine sex-related myths about hot topics like how much sex people want to have, when male sexual dysfunction occurs, women and fake orgasms, and the effects of the pandemic on our sex lives.
Shedding llight on behaviors and emerging cultural trends, The Report was created with, and includes insights from, notable experts within the sexual health and wellness space:
Peter Stahl, SVP of Men’s Sexual Healthand Urology at Hims & Hers
Denise Asafu-Adjei, Urologist and Medical Advisory BoardMember, Hims & Hers
Lawrence Jenkins, Urologist and Medical Advisory BoardMember, Hims & Hers
Beth Pausic, Clinical Psychologist and Director of Behavioral Healthat Hims & Hers
Rachel Rubin, Urologist and Sexual Medicine Specialist
Caroline Spiegel, Founder and CEO of Quinn
Octavia Vance, Sexologist and Life Strategist
Margot Weiss, Associate Professor of American Studies and Anthropology at Wesleyan University
The Report complements the full suite of sexual health products and services available through the Hims & Hers platform. These include a variety of personal care that includes treatments and services for birth control, erectile dysfunction, premature ejaculation, cold sores, genital herpes, urinary tract infections, and yeast infections. Hims & Hers also offers ultra-thin condoms, an aloe-based lubricant and two best-selling vibrators: the OMG Ring, ideal for couples, and the discreet yet enjoyable Roller Coaster Bullet Vibrator.
To find out more about how people are having and thinking about sex in American today visit “Let’s Talk About Sex: The 2022 Report”, at the2022sexreport.com. To request The Report in its entirety, contact email@example.com.
The“Let’s Talk About Sex: The 2022 Report” is based on results from a 5,234-person online survey, conducted in
All data and quotes in this study are from these sources, unless otherwise noted. Hims & Hers engaged Independent research firm
About Hims & Hers
Hims & Hers is a consumer-first platform transforming the way that customers fulfill their health and wellness needs. Its digital platform enables access to treatments for a broad range of conditions, including those related to sexual health, hair loss, dermatology, mental health and primary care. Hims & Hers connects patients to licensed healthcare professionals who can prescribe medications when appropriate. Prescriptions are fulfilled online through licensed pharmacies on a subscription basis, making accessing treatments simple, affordable, and straightforward. Through the Hims & Hers mobile apps, consumers can access a range of educational programs, wellness content, community support, and other services that promote lifelong health and wellness. Hims & Hers products can also be found in tens of thousands of top retail locations in
Any prescription treatment available through the Hims & Hers platform requires an online evaluation by a licensed medical provider who determines if a prescription is appropriate; nonprescription products can be purchased from the company’s websites.
1The sample is representative of the country’s population by age, gender, region, and race/ethnicity
2Demographic analysis included generation (Gen Z, Millennials, Gen Xers, Boomers), gender (cis female, cis male, transgender female, transgender male, gender nonbinary), sexuality (heterosexual, bisexual, gay, lesbian, pansexual, asexual, other sexuality), race (White, Black/