The Campus in Vila Leopoldina, São Paulo will bring together 7,000
SÃO PAULO--(BUSINESS WIRE)--Nov. 7, 2022--
The WPP Campus in São Paulo is designed to meet the evolving needs of hybrid working and will enable greater innovation, creativity and collaboration between agencies, clients and partners.
The new building is a pioneering architectural concept devised by Brazilian architect Gustavo Utrabo that integrates sustainability, the local community and its natural surroundings. The 20,000m2 plot is located in Vila Leopoldina, a neighbourhood that has attracted start-ups and high-growth companies and is emerging as a creative hub in São Paulo. The construction is due for completion at the beginning of 2025.
Embedding the Campus in the community
The São Paulo Campus project started in 2019 and was launched with an open competition to create a truly unprecedented workspace for the city. BDG architecture + design, owned by
Gustavo Utrabo, the architect, said: “The building's concept is inspired by the location where the Tietê and Pinheiros rivers meet, and the relationship between these rivers and the city's inhabitants – between man and nature – and how this relationship can be rethought in a way that respects the local environment and its inhabitants.”
The five floors will be connected by walkways and staircases that will lead to large spaces and galleries connected to external areas, featuring collaborative workspaces on the balconies and terraces. In addition to an auditorium, the ground floor will be open to the public and will feature shops, cafés, restaurants and a large green area. The Campus will also have several other services available to WPP’s teams such as a gym.
The landscaping project was developed by the architect
In keeping with WPP’s commitment to achieve net zero across its operations by 2025, the building will seek the LEED Gold Certification for sustainability and will count on solar panels distributed on the Campus’ roof to power the structure with green energy.
The new space in São Paulo forms part of WPP’s global Campus strategy which will see over 65 Campuses around the world opened by 2025. When opened, the company’s first Campus in
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