Care.com Reveals Parents’ Plans for Spending, Tipping and Hiring This Holiday Season
“Given current economic concerns, parental stress over gift buying this year was expected, but the number of people who plan to tip and hire help was definitely a pleasant surprise,” said
Higher Prices Are Being Offset by Savvy Shopping: 79% of parents are stressed about affording gifts for their children this holiday season. To keep the season merry for their kiddos, parents are buying gifts during special sales (54%), searching for promo codes and coupons (46%), cutting back on gifts for friends (41%), and even taking on a side job for additional income (40%).
Holiday Tips + Hiring Are Still Happening: Despite financial stressors, 76% of parents plan to give holiday tips this year, and they aren’t cutting back either with 43% spending the same amount as they tipped last year. Professionals topping tipping lists are childcare providers (32%), teachers (31%), personal care professionals (24%), and senior caregivers (20%).
In addition, 40% of parents may hire help to make the holiday season easier. Babysitters (25%) and housekeepers (24%) are the most in demand.
Give Parents the Gift of Cash and Sleep: 54% of parents want cash for the holidays, followed by gift cards (49%) and luxury items (22%). When asked what they really want this holiday season, 43% dream of a full night of sleep, 40% crave a peaceful meal at a restaurant with the whole family, and 26% yearn for the kids to go to bed without a fight.
Moms Want the Spa, Dads Want Luxury: Aside from cash and gift cards, nearly 1 in 4 moms want self-care gifts for the holidays, doubling the number of dads who say the same (24% of moms vs. 12% of dads). Topping dad’s wish list? Luxury gifts rank #1 for 27% of dads vs. 17% of moms.
The full results of Care.com’s 2022 Holiday Poll are available upon request.
About Care.com’s 2022 Holiday Poll
This sample of 1,000
Available in more than 17 countries,