Sensormatic Solutions by Johnson Controls Shopper Traffic Analytics Show Strong U.S. Black Friday Turnout in 2022
- Shopper traffic data indicates that in-store traffic on Black Friday rose by 2.9% compared to 2021
- Consumer sentiment data showed that price, availability, and convenience were among the top factors shoppers considered when deciding when to shop this year
NEUHAUSEN,
Additionally, the analysis also looked at specific store formats. Enclosed mall traffic increased 1.2% and non-mall traffic (e.g., lifestyle centers, strip centers and standalone stores) increased 4.7% compared to Black Friday 2021.
“As we expected, Black Friday deals and the in-store experience attracted shoppers, resulting in a solid turnout this year,” said
Looking ahead
The 10 busiest
“The last time Christmas fell on a Sunday was back in 2016,” Field continued. “That means historical data will be crucial to retailers as we head into December. Retailers with robust analytics in place will find themselves at an advantage throughout the rest of the holiday season. Examining what worked (or didn’t) will help them design promotions, staff their stores, and keep track of inventory in the final weeks of 2022.”
This challenge may be compounded by the uptick in customers planning to shop in person this year compared to 2020 and 2021. Sensormatic Solutions’ consumer sentiment survey found that over half (51%) of shoppers surveyed intend to do at least some of their shopping in brick-and-mortar stores. The same survey revealed that price, availability, and convenience would be top of mind for shoppers and that 52% of respondents planned to start shopping before November.
For more Sensormatic Solutions holiday insights use #SensormaticHolidays2022 to follow along on LinkedIn and Twitter.
About
At
Building on a proud history of nearly 140 years of innovation, we deliver the blueprint of the future for industries such as healthcare, schools, data centers, airports, stadiums, manufacturing and beyond through OpenBlue, our comprehensive digital offering.
Today, with a global team of 100,000 experts in more than 150 countries,
Visit http://www.johnsoncontrols.com for more information and follow @Johnson Controls on social platforms.
About Sensormatic Solutions
Sensormatic Solutions is the leading global retail solutions portfolio of
View source version on businesswire.com: https://www.businesswire.com/news/home/20221126005027/en/
Sensormatic Solutions by
Work: +1 561-235-6458
jaclyn.messina@jci.com
Sensormatic Solutions by
Work: +1 954-415-5971
madison.southall@jci.com
Matter on behalf of Sensormatic Solutions
Work: +1-978-518-4512
jciretail@matternow.com
Source: Sensormatic Solutions