Company Announcements

Huntington National Bank Launches InvestCloud’s New Find My Advisor Experience

  • New capability personally matches clients with the right financial advisor

LOS ANGELES--(BUSINESS WIRE)--Nov. 29, 2022-- InvestCloud, the global leader in financial digital transformation, today announced that Huntington National Bank has launched Advisor Connect, a branded, digital experience built on InvestCloud’s Find My Advisor technology. Huntington is a subsidiary of Huntington Bancshares Incorporated (Nasdaq: HBAN), a $179 billion asset regional bank holding company headquartered in Columbus, Ohio.

Retirement savings, insurance concerns and financial planning can feel overwhelming without a financial advisor who understands your unique needs. Huntington now offers Advisor Connect, a digital platform that makes it easy for customers to shop for and connect with the right Huntington financial advisor. After answering a few questions, users are shown a tailored list of advisors whose interests and areas of specialty align with their financial needs, personal interests and preferences for collaborating remotely or in-person.

“Connecting our customers with the right advisor is essential to providing an outstanding experience for our customers,” said Michael Robinson, Huntington’s Director of Wealth Management. “Our partnership with InvestCloud delivers on our vision to be the leading ‘people-first, digitally powered’ bank and puts the customer at the center of the experience.”

Developed in collaboration with Huntington, Find My Advisor is an API-based application that integrates seamlessly into an existing online banking experience. It uses customizable questions and logic to make the process of finding an advisor intuitive. Simply answer a few questions—current financial assets and future goals, personal and philanthropic interests, in-person or virtual meetings—to see a tailored list of compatible advisors with either Huntington Private Bank or Huntington Financial Advisors, a Huntington affiliate. Through Find My Advisor, wealth managers and financial institutions, like Huntington, can deepen existing customer relationships while helping clients plan for and achieve their long-term financial and investment goals.

“Developing empathy with a client for effective communication and planning—either in person or digitally—is a must for any wealth manager,” said Will Bailey, chief strategy officer at InvestCloud. “So being able to connect the right client to the right advisor is essential for long-term, multi-generational retention. Find My Advisor, the InvestCloud app behind Advisor Connect, does just that, helping to secure clients and convert them at scale.”

“This app also speaks to how we approach innovation at InvestCloud,” Bailey further explained. “We work hand in hand with our clients to develop the precise functionality they need and in a way that works seamlessly with the brand. We’d like to thank Huntington for going on this journey with us.”

Find My Advisor is the latest app added to InvestCloud’s ever-expanding library of more than 300 digital apps that can be configured in infinite ways for more personalized and intuitive client experiences. The solution is now available to wealth managers globally through InvestCloud X.

About Huntington

Huntington Bancshares Incorporated (Nasdaq: HBAN) is a $179 billion asset regional bank holding company headquartered in Columbus, Ohio. Founded in 1866, The Huntington National Bank and its affiliates provide consumers, small and middle‐market businesses, corporations, municipalities, and other organizations with a comprehensive suite of banking, payments, wealth management, and risk management products and services. Huntington operates more than 1,000 branches in 11 states, with certain businesses operating in extended geographies. For more information, visit

About InvestCloud

InvestCloud is a global company specializing in digital platforms that enable the development of financial solutions, pre-integrated into the Cloud. The company offers on-demand client experiences and intuitive operations solutions using an ever-expanding library of modular apps, resulting in powerful products. Headquartered in Los Angeles, InvestCloud has over 20 global offices including New York, London, Geneva, Singapore and Sydney, supporting trillions in assets across hundreds of diverse clients—from the largest banks in the world to wealth managers, asset managers and asset services companies. For more information, visit

InvestCloud Media Contact:
Linden Gregory
Metia Group
+44 (0) 7525 926 435 /

Huntington National Bank Media Contact:
Seth Seymour
+1 614-480-3538

Source: InvestCloud