UNest Partners with iHeartMedia on National Media Campaign
Top Financial App Launches Campaign Across
“The opportunity to reach our audience of young parents on a national level is rarely available to fast-growing startups like UNest. That is why we are thrilled to join forces with the largest and most powerful audio platform in the country,” said
The agreement between the two companies will allow UNest to leverage iHeartMedia’s expansive audio network which includes broadcast radio, podcast, digital, social, events and marketing. The partnership, successfully launched in six regional markets as part of a pilot program, is now rolling out nationwide. The campaign seeks to educate expectant and young parents about the solutions available to ensure their children experience financial security and freedom.
“We are always looking for more ways to bring value to our listeners and the communities we serve,” said
The partnership is a central part of UNest’s ongoing emphasis on increasing access for the 70% of Americans who lack awareness of tools to save and invest for major life milestones for their children. UNest’s app helps parents open tax-advantaged custodial accounts in less than five minutes. The money saved and invested in the account can be used by the parents for any child-related expenses such as college, a wedding, a first car or home.
Since its market launch in 2020 UNest has helped over 500,000 parents and kids build a lasting financial legacy for their families. Through the app, parents manage an advisor-guided portfolio that can include both traditional ETF investments alongside selected cryptocurrencies. Parents can also invest in green funds, invite friends and family to contribute to their child’s account, and earn rewards from over 150 brands including Nike, DoorDash,
About UNest
UNest is a purpose-driven fintech company empowering parents to invest and save for their kids’ future. Since launching in February of 2020, UNest has helped tens of thousands of families give their children a financial head-start and road map. Opening a UNest Investment Account for Kids requires no paperwork and takes just five minutes to set up through its award-winning app. UNest leadership team includes senior team members from MoneyLion, Marqeta, and
About iHeartMedia
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Source: UNest