Mastercard Launches She Runs This Program Celebrating Entrepreneurship for Black Women in Business and Hip-Hop During GRAMMY® Week
According to recent
“Like the musical talent who shaped Hip-Hop, Black women small business owners continue to embrace the power of perseverance, going above and beyond to achieve their dreams and empower their communities, despite facing deep-rooted inequalities,” said
In celebration of the
She Runs This: Celebrating Entrepreneurship in Business and Hip-Hop: Beginning
Thursday, February 2and running through Saturday, February 4, Black women owned small businesses in Los Angeleswill host invited guests for dynamic discussions about entrepreneurship for women in business and hip-hop with music icons such as MC Lyte, Lil Kim, Salt-N-Pepa, and Yo-Yo as well as emerging artists such as Jozzy, Baby Tate, and Coi Leray; and a special appearance by Mastercardambassador Jennifer Hudson.
“Small Business City:”
Mastercard’s virtual reality experience in Meta Horizon Worlds will spotlight Black women SBOs to inspire and educate a future generation, providing networking opportunities and tools for success.
- Mastercard Striver and co-creator of Small Business City RhondaX will discuss her thriving career as a creator in the Web3 space on The Jennifer Hudson Show.
TikTokchallenge, kicked off by Jennifer Hudsonwill invite SBOs to share what makes them a small business superstar with a “drop the mic” moment. SBOs will be able to stitch their responses and pass the mic to the next participant, with Mastercard’s sonic melody as the backing track.
Small Business Marketplaces:
Mastercardhas collaborated with Amazon to promote Black women owned small businesses, setting the stage for the SBOs to share the origin stories of their brands on Amazon Live where they can connect directly with customers via an interactive live chat.Consumers can also discover a reimagined shoppable social experience of products from exclusively Black women-owned small businesses from across the country directly on Pinterest.
Fearless Strivers Grant Contest
Mastercardhas once again extended its partnership with Fearless Fund, a with the Black women-owned venture capital fund built by women of color for women of color, to provide Black women SBOs across the country with $20,000grants, digital tools and mentorship to help them build, protect and sustain their business through its third annual Fearless Strivers Grant Contest.
This program is just one element of Mastercard’s growing music footprint. In January, in support of helping all creators reach their full potential,
Through mastercard.com/smallbiz visitors can learn about the financial tools, benefits and education that helps small businesses thrive and Start Something Priceless. People can also learn more about Mastercard’s
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