Dexcom and Nick Jonas Make Super Bowl Magic to Launch New Dexcom G7 Continuous Glucose Monitoring System
Super Bowlcommercial announces US launch of the next-generation DexcomG7 CGM System, the most accurate,1 easy to use CGM available that helps people with diabetes gain greater control of their health
- New ad, airing during the second quarter, raises critical awareness on one of the world’s biggest stages for life-changing diabetes management technology that eliminates the need for fingersticks*
- Campaign will highlight the “magic moments” people with diabetes can achieve when using Dexcom G7 to lower their A1C, reduce hyper- and hypoglycemia, and increase time in range2-6
- People with diabetes in the US can visit Dexcom.com/Magic today to get started with Dexcom G7
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“Dexcom CGM has changed my life and revolutionized the way I take care of my health,” said Jonas. “People with diabetes – whether Type 1 or Type 2 – should have the best technology available to manage their disease, and with Dexcom G7, they’ll have it. I’m excited for the opportunity to share this new device with the world and to raise awareness around the magic of CGM. Raising awareness of this technology for the millions of Americans who need it is one key step toward ensuring people with diabetes have the best technology available to live beyond their diagnosis.”
Dexcom G7 is the most accurate,1 easy to use CGM available – it’s not magic, it just feels that way.
With Dexcom G7, the #1 recommended CGM brand7,8 now offers the most accurate1 and simple way to help people gain greater control of their diabetes, so they can manage the disease with more confidence. Its low-profile, all-in-one wearable warms up faster than any other CGM on the market,† sending real-time glucose readings automatically to a compatible smart device‡ or receiver, no painful fingersticks* or burdensome scanning required. With an overall MARD of 8.2%, Dexcom G7 is the most accurate CGM on the market,1 building on the trusted performance of Dexcom CGM, which is clinically proven to lower A1C, reduce hyper- and hypoglycemia and increase time in range.2-6 Dexcom G7 is also the only integrated CGM system trusted for use during pregnancy, delivering better peace of mind to pregnant patients managing Type 1, Type 2 and gestational diabetes.
Increasing CGM awareness is critical to help millions of people with diabetes start using the latest diabetes management technology to improve their health and quality of life.
- More than 4.8 million Americans with diabetes who use insulin are expected to watch Super Bowl LVII1,9
- Despite CGM being established as the standard of care in diabetes management, about 3.3 million of those viewers don’t currently use CGM to manage their diabetes1
- Of those 3.3 million people watching on Sunday not using CGM, 70%, or more than 2.3 million, have coverage for CGM or are expected to have coverage for CGM by the end of 2023 through private insurance, Medicare or Medicaid1,10
Dexcomis the number one covered and most reimbursed CGM on the market10 with a third of patients with commercial coverage paying $0out of pocket and the majority paying less than $40per month§,11
“At Dexcom, we are in the business of providing information that can help people with diabetes better manage their disease. With so many people still unaware of CGM and how it can benefit them, we thought the best way to get the word out was to partner once again with one of the biggest stars on the biggest stage,” said
Diabetes is a serious problem that has reached epidemic proportions with no signs of slowing down. Today, the global burden of diabetes reaches 537 million people and costs nearly
“Diabetes is a relentless disease and managing it properly can sometimes feel impossible,” said Martinez. “Being surrounded by so many other people with diabetes on set who understand what it’s like to live with this disease was an inspiring experience. It is extremely rewarding to be part of this
To facilitate immediate access to Dexcom G7 for as many users as possible,
Visit Dexcom.com/Magic today to get started with Dexcom G7.
*Fingersticks required for diabetes treatment decisions if symptoms or expectations do not match readings.
†Dexcom G7 can complete warmup within 30 minutes, whereas other CGM brands require up to an hour or longer. ‡To view a list of compatible smart devices, visit dexcom.com/compatibility. §Refers to estimated out-of-pocket cost for eligible commercially insured patients from the Dexcom CGM sensor when claims are adjudicated as a pharmacy benefit, and includes benefits and offerings through available
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