Unity Gaming Report 2023 Highlights the Resilience of the Gaming Industry
Report Shows That Studios Are Finding Opportunities to
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Unity Gaming Report 2023 (Graphic: Business Wire)
The Unity Gaming Report 2023 highlights that while 2022 delivered economic change and challenges, game developers and the industry as a whole showed resilience and strength. Developers focused on efficiencies, optimization and post launch efforts. Most smaller studios shipped games in under twelve months and they did it while working fewer hours. Different sized studios were also strategic about platform investment. Large studios drove year over year growth in multiplatform and cross-platform development, while the majority of smaller studios (90%) opted to develop for a single platform. What was consistent for studios of all sizes though, was prioritizing post-launch support, as developers doubled down on extending the lifespan of their games by 33% to retain their existing player base for longer. Looking ahead, the Unity Gaming Report 2023 predicts that generative AI will be more involved in the development process to amplify productivity for creators and to reduce the time and resources required to make a game.
“It’s inspiring to witness the passion, ingenuity and persistence from our developer community as they continue to make incredible games in a tough macroeconomic environment,” said
Some key findings from the Unity Gaming Report 2023 include:
- Efficiency is key with smaller studios shipping games quickly and working fewer hours – 62% of indies shipped games in less than a year, and smaller studios in general worked 1.2% fewer hours on average (equates to 5 years of total work hours).
- To optimize investment, different size studios are being strategic about the number of platforms to develop for – Nearly 90% of small studios are releasing on a single platform, while large studios have increased the number of multiplatform games produced in 2022 by 16% compared to 2021. 88% of large studios also invest in crossplatform.
- Developers are doubling down on extending the lifespan of existing games and retaining players – The lifespan of mobile games increased 33% over the last year. Approximately 84% of studios with more than 50 people update their games for more than six months.
To view the full analysis and additional insights, download the Unity Gaming Report 2023.
Unity will be hosting a creators roundtable with developers featured in the Gaming Report 2023 at the 2023
About Unity
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Shirley.Chu@unity3d.com
Source: Unity