An Innovation That Gets Kids Excited About Brushing Their Teeth? Crest Has You Covered With New Crest Kids Color Changing Toothpaste, The Only One Of Its Kind On The Market Today
The brand’s first ever color-changing toothpaste encourages kids to brush up to 2X longer to protect against cavities, building healthy brushing habits for life
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Crest Kids Color Changing Toothpaste harnesses the magic of color to encourage kids to brush up to two times longer to protect against cavities. Now available at retailers nationwide. (Photo: Business Wire)
As the category leader, Crest set out to address the ongoing struggle parents face in getting kids to brush their teeth. The experience is almost universal, with a majority of kids brushing less than the dentist recommended amount — two minutes, twice per day. Crest Kids’ newest innovation unlocks the power of color-changing technology to transform bubblegum-flavored toothpaste from blue to pink after two minutes of brushing, creating an enjoyable experience for kids and parents alike.
“We know that consistent brushing at a young age is critical to conquering cavities, and until now no other product on the market has been able to create a true change in children’s brushing habits,” said
To celebrate the launch of new Color Changing Toothpaste, Crest Kids teamed up with social media creator
“As a busy mom with a full house, it has always been a challenge to wrangle my kids and get them to brush their teeth consistently,” said
Crest Kids Color Changing Toothpaste, along with a full lineup of Oral-B color-changing themed toothbrushes, is now available online and in-store at retailers nationwide.
Crest Kids Color Changing Toothpaste:
Oral-B Kids Color Changing Manual Toothbrush:
Oral-B Kids Color Changing Battery Power Toothbrush:
Oral-B Kids Color Changing Electric Toothbrush:
A trusted leader in oral health, Crest was the first oral care brand to secure the ADA Seal of Acceptance for a clinically proven fluoride toothpaste. Since first introducing fluoride toothpaste 65 years ago, it is estimated that Crest has helped prevent countless cavities in
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Source: Crest Kids