Prada Group Partners With Adobe to Reimagine In-store and Digital Experiences in Real Time
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Prada Group adoptsAdobe Real-Time Customer Data Platform and Adobe Journey Optimizer to connect digital and in-store customer experiences in real time, increasing loyalty and revenue - The luxury retailer is also embracing Adobe Substance 3D applications, leveraging 3D design to reimagine garment and accessory prototyping, as well as new shopping experiences
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“Today we are happy to announce a new and important step towards our fruitful collaboration with Adobe, with the adoption of their unique customer data platform, to further evolve the retail experience across all our brands,” said
“At the heart of Prada Group’s identity is a passion for innovation, and a focus on the customer experience,” said
Customers who have opted in will enable sales assistants to know when they visit a store and their preferences, with the goal of a richer personalized experience. For example, a customer who has researched a bag online may be invited to see the bag’s latest seasonal colors in person, where a sales assistant will be ready to provide a tailor-made experience. After leaving the store, the customer will receive recommendations based on their purchase, in-store experience and online profile.
Adobe Creative Cloud applications enable brands to design striking content for marketing campaigns, product portfolios and brand activations. Looking ahead in this direction,
About Adobe Experience Cloud
In the experience economy, every business must be a digital business and Adobe Experience Cloud is the global leader for powering digital businesses. With solutions for customer journey management, data insights and audiences, content personalization, commerce and marketing workflows, Adobe Experience Cloud is driving Customer Experience Management (CXM) across both B2B and B2C for companies of every size. Adobe Experience Platform – the foundation of Adobe Experience Cloud – is the industry’s first purpose-built CXM platform, powering applications that enable personalized customer experiences in real-time at scale.
About Adobe
Adobe is changing the world through digital experiences. For more information, visit www.adobe.com.
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Pioneer of a dialogue with contemporary society across diverse cultural spheres and an influential leader in luxury fashion,
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