WPP Joins Media Freedom Cohort to Support Independent Journalism
Working alongside organisations including
The Media Freedom Cohort is led by Internews, the world’s largest media support non-profit, and the governments of
The cohort will focus its support across three key areas: protecting journalists’ safety and security; advancing freedom of expression; and bolstering independent and diverse media. The news comes ahead of the second annual Summit for Democracy which takes place this week.
Through its media investment arm GroupM,
- Create dedicated marketplaces exclusively with domains vetted by Internews’ Ads for News for responsible journalism across our top markets.
- Drive awareness among our clients and the wider industry about the importance of investing in responsible journalism.
- Add the domains for responsible journalism in local media supply offered to clients.
The news follows the announcement of GroupM’s latest commitment to support responsible journalism with its ‘Back to News’ initiative in partnership with Internews – a programme that will fund investment of media budgets in credible news publishers around the world.
For more information on the Media Freedom Cohort, please visit the link here.
GroupM is the world’s leading media investment company with a mission to create a new era of media where advertising works better for people. Responsible for more than
Internews is a nonprofit that supports independent media in 100 countries. Internews trains journalists and digital rights practitioners, tackles disinformation, and offers business expertise to help media outlets thrive financially. For 40 years, it has helped partners reach millions of people with trustworthy information that saves lives, improves livelihoods, and holds institutions accountable. Discover more at www.internews.org.
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